It is hard to typecast or describe Bandana Sondhi, a Model, Brand Influencer, in logistics for WLM India, stylist and now Designer for her very own new brand called 'Supergirl@ttitude'. Bandana is a total fashion buff since she was a child.
With no formal training or professional course in fashion or style, she believes that she is excellent professional because she is blessed with impeccably good taste and knows what works, she feels 'these things can't be taught or learnt, it is an inborn talent'.
She has been associated with fashion world in different ways over the years. Bandana journey was totally unplanned and unraveled. She just followed the path with conviction as a stylist and styling people, their look, their wardrobe to being a very successful model and doing countless Ad-films for famous and renowned brands like BMW, Shangri La Hotel, IPL, Samsung, Philips, Apollo Hospital, Max Hospital, Coca Cola: Bollywood movie ' Setters' and now starting her own line in clothing called Supergirl@ttitude.
She enjoys styling people because the amount of joy when they start looking good and how it starts changing their life is her payback. "It is extremely gratifying for me to make a tiny difference in someone's life through my work" says Bandana. The key is for people to understand that they must choose to wear what suits them, their complexion, body type etc. It’s not about blindly following trends. One has to also keep in mind one’s lifestyle, family background and then decide how to dress up and what look to portray.
While styling her first ad shoot, she was noticed by a very famous photographer and advised that she should be in front of the camera and not behind it and that was the start of her career as a Model. Over a 100 Ad films for all the major international brands done. Today she continues to model for brands she believes in and likes on her own terms. The best part she says about being a model is the different characters you get to dress up as and enact, very often very different from what one is in real life and that is what makes it interesting and challenging.
While doing all of the above activities, many brands would approach her for advice on how to promote themselves, social media promotion, endorsements and she started spearheading her own events as a Brand Influencer and curated her own shows for them. From store openings, to specially created evenings for hospitality brands, trunk shows for designers, shows to promote new age brands she does it all and more.
The most interesting thing recently has been her foray into a totally different sphere from all of the above. The world of logistics. She was introduced to it by her partner through his company WLM Courier & Freight and is Director - Sales & Business Development for the company which has a worldwide presence with its HQ based in London, United Kingdom.
Bandana says, I learnt something totally new from scratch and it was not easy. It has got a lot to do with people and the movement of their packages within India or Worldwide. Making clients aware about the various modes of services namely Road, Air, Sea for Door 2 door delivery movements. 'To make new clients and have them come back again and again because of the superb service we provide gives me extreme satisfaction’.
Bandana never imagined that she would become a Designer one day but here she is today launching her own brand in fashion - 'Supergirl@ttitude'. She has come up with a tee shirt line which is India centric and is a fusion of a western and Indian sensibilities. She says "there is so much culture and rich heritage in India itself that you don't have to look outside and far and that is the reason her designs will always have the Indian element and promote Indian craftsmanship. She believes that the best of fashion should be affordable and within reach of everyone. Bandana says "You don't have to make things frightfully expensive for them to be classified as exclusive and high fashion and I hope to break this barrier with my brand - Supergirl@ttitude".
Lastly but definitely not the least she is the founder of an all-women’s forum called 'Supergirl Chronicles'. The idea behind the name and its inception is that she strongly believes that every woman has a super power, a gift, a talent, something they are good at. Some know their powers and some are yet to discover them. Supergirl Chronicles is a platform for women to showcase themselves, their work, their talent, express themselves freely regardless of whether they are professionals or not.
Her message for everyone is that nobody is perfect, recognize what you are good at and use it wisely and kindly.