There has been a significant rise in demand when it comes to purchasing jewellery in tier 2 and 3 cities, says Dipu Mehta, Managing Director, ORRA -- a diamond jewellery brand.
Orra has launched new category of jewellery for the growing base of young women consumers. The collection is called 'Desired' and is designed to suit the more modern sensibilities of the young woman who is confident and unafraid to carry off her individual style, says Mehta.
IANSlife spoke to him to know about how the industry will shape in 2021, and how demands are growing in tier 2 and 3 cities. Excerpts:
Tell us about the new collection and the inspiration behind it.
Mehta: 'Desired' collection has been designed to target the millennials who are far bolder and edgier in their style choice. This collection is crafted in 14kt rose gold with rings, earrings, pendants, lariats (layered necklaces) and bracelets in diamond studded as well as bold gold jewellery. For the first time, ORRA has launched even gold jewellery in 14kt gold. This collection has been designed to suit the more modern sensibilities of the young woman who is confident and unafraid to carry off her individual style.
Hence this collection is crafted to ensure that you can mix and match different jewellery to achieve any look you wish to, either for an evening out with your girls or a lounge date night. This collection focuses on layering and stackable jewellery.
The inspiration behind this collection has been Disha Patani whom we have signed on as our brand ambassador. Her style and confidence and the ease with which she carries herself, has been our biggest inspiration.
Has the pandemic changed the design philosophy?
Mehta: The pandemic has had no hand in changing our design philosophy as Disha has been our muse. This is the first time that we have specifically designed a collection targeting the younger consumer.
How do you think the industry will do in 2021?
Mehta: We are optimistic about the growth in the industry. With the introduction of Covid-19 vaccines we expect the things to get normalized. The demand for jewellery will be existent since the desire for women to adorn jewellery is always going to be there.
Are sales steadily increasing, led by millennials & younger buyers?
Mehta: The sales have been more positive and getting back to normalcy. But our loyal customer base is largely the older generations since we are primarily a diamond bridal jewellery brand. However, with the growing interest of youngsters in diamond jewellery across the country, we see a huge potential in catering to them and hence we have launched this collection. The youngsters need more trendy designs and lighter, edgier designs and that is exactly what 'Desired' is.
How do you see the demand from tier 2 and 3 cities? How have the choices and buying trends evolved in these areas?
Mehta: With our retail presence in tier 2 and 3 cities, we have seen a significant rise in demand when it comes to purchasing jewellery as exposure to brands is increasing over time. They are now unafraid to move from their local jewellers and are showing confidence in trusted national brands like ORRA.
What is ORRA's business strategy for the near future?
Mehta: We are very positive of growth post Covid and we will get back on track in terms of expansion plans that were in full throttle before the pandemic. Our focus will remain on innovation in diamond jewellery and customer service par excellence.
Manasa Varanasi, an engineer from Telangana, has bagged the VLCC Femina Miss India World 2020 title. Haryana's Manika Sheokand was declared VLCC Femina Miss Grand India 2020 while Uttar Pradesh's Manya Singh crowned VLCC Femina Miss India 2020 Runner Up.
In a nationwide virtual hunt, a total of 31 finalists were shortlisted for finale that was held in Mumbai on Wednesday.
The jury panel comprised actors Neha Dhupia, Chitrangada Singh, Pulkit Samrat and renowned designer duo Falguni and Shane Peacock.
Miss World 2019 - 2nd Runner-up and Miss World Asia 2019; Suman Rao crowned her successor Manasa Varanasi who will represent India at the Miss World pageant that is scheduled to take place later this year.
Neha Dhupia said: "Each year as the journey of Femina Miss India begins, it brings back all the memories of the priceless experiences I've had with this pageant. It's almost like reliving every moment of my journey with these young glamorous girls who are so full of enthusiasm and capability to take on the world with power and elegance. Certainly, there are challenges with the digital process in the wake of the pandemic, however I'm confident it will be as exciting and worthwhile irrespective of the layout."
Mumbai-based art gallery Chemould Prescott Road is all set to reopen its doors after a ten-month closure to the much-anticipated solo show of artist Aditi Singh. In her body of work 'Somethings Are Always Burning', viewers will essentially find an eye seeking solitude and commune with nature - the world of colour, of light, of form, of shadow.
As per the gallery, these translations range from a mathematical precision of rings of a tree drawn in fine lines of ink and the blue of layers of glistening ice, of rising storms, to the patterns of petal and leaf; of rhythm in the fluid curve and plunging crests of mountain faces.
In a journal entry from Leh she writes, "Why a certain landscape should profoundly tranquilize the mind, I am not sure, perhaps the eye imposes its own rhythm, one has to look creatively to see this mass of rock, water, tree, as more than shape, contour and pinnacle - but as beauty, as vibration, as a glow in the consciousness."
Every work in the exhibition speaks of an exploration of self in contemplation, whether in Nepal, the Sierra Nevada Mountains, or the Lake District. She says of these journeys, "The history of walking is an unwritten voyage whose fragments can be found in songs, stories, conversations, poems, books, and in almost everyone's adventures. One's imagination has shaped and been shaped by spaces it passes through on two feet. Most of the time walking is merely practical, to make walking into an exploration, a ritual, a meditation, is to infuse the subject of walking, in some sense, with how we invest universal acts with particular meanings, from the spiritual to the sensual, from the revolutionary to the artistic."
The richly layered drawings and paintings speak of light, splendour, growth, fragility, and tenacity - and the discipline of attentive observation. We answer a need to come into a relationship with wild places when we push our minds and bodies to places that are impossible to find indoors. These images are a glimpse of that world seen through the eyes of Aditi Singh.
"The past few months have been a time for reflection and renovation at the gallery. The engagement of the viewer, the artist and the work in person has been amiss and we look forward to returning to these interactions as we open our first show of 2021, as a part of the Mumbai Gallery Weekend.
"Aditi's works have been part of Chemould's shows in Mumbai and the global fairs through the last decade and while her solo shows extended to New York more often, we have not hosted her solo show here at Chemould since 2011," says the gallery.
The show previews on January 14, 2021.The show will run till the end of March.
(Siddhi Jain can be contacted at email@example.com)
New Delhi, Jan 5 (IANSlife) National beauty pageant Diadem Miss India and Mrs India Legacy focussed on women empowerment and spreading awareness about menstrual hygiene with the launch of its campaign #Masiksatya.
"Diadem comes with a social message and this year also we wanted to highlight importance of menstrual hygiene. Not only this, with the help of our social welfare partner Signature Global, we had organised medical camps for 1,000 workers before the show. It is an overwhelming feeling to know that girls across India believe in social development and want to join hands with us in this social cause," says its founder and Director Amisha Choudhary.
Nikita Jagdev was crowned Diadem Miss India 2020 while Priyanka Juneja won the title of Mrs. India Legacy 2020 title at the grand finale recently held in Delhi NCR. The event was choreographed by Mumbai-based choreographer Khizar Hussain. The jury included Filmmaker and Music Producer Badraan Singh, International film producer Dr Mike Berry, Rita Gangwani, grooming expert and pageant coach who trained Miss World Manushi Chillar and Miss Deaf World, Vidisha Baliyan, among others.
Choudhary added: "I am delighted to share that we have successfully completed our third season of Diadem Miss and Mrs India Legacy 2020. All the contestants have been absolutely amazing and empowering and each year. I congratulate all the winners and I am sure we will all be able to bring a good change towards the society together."
An online exhibition on the theme of mothers and sentiments associated with them, springs from the loss of curator Anu Jindal's mother a year ago. Jindal has brought together artists from different countries including India, Germany, Canada, Japan and South Korea.
Titled "Urmila -- Enchanted Mother", the virtual exhibition of works runs from January 4-17 on the website of India International Centre.
Adversity encourages innovation; pain draws out hitherto untapped emotions. Humanity today is in the stranglehold of the Covid-19 pandemic. Physically forced into insular lives, virtual connections have intensified. Thus struck, creativity continues unabated donning new avatars, writes the curator.
"This exhibition's theme sprung from the loss of my mother a year ago, artworks of ten artists from around the globe are in varied genre and media," states Jindal.
German artist Nils-Udo's site specific installations celebrate nature by "drawing with flowers, painting with clouds, writing with water". In urban spaces or deep womb of forests, he conjures up a wishful habitat, unblemished by humans.
Himmat Shah, follows his maxim "do or die" in a fiery, unquenched quest. Wondrous as a child's birth, creations originate from humble clay -- his ultimate material. Rameshwar Broota's magna canvases hide and reveal mysteries of life. In recent experiments with glass and resin, interplay of altering light conveys musings on birth, growth, the cycle of life. Canada's Hildegard Westerkamp's soundscape compositions weave a magical world -- a stimulating sound-sensorial experience.
South Korean artist Chang-Hoon Woo's profound paintings delve into the tech-driven tableau of contemporary living. Kavas Kapadia's delightful cameos of everyday life, rendered in water colours, display spontaneity and refreshing candour.
Ramakrishna Vedala's poetic portrayal of his mother draws out the spirituality and gentleness of her essence through moist, pigment soaked brushstrokes.
Prabir Purkyastha's visions are phantasmagorical journeys to a utopia, which surprisingly is very much our own planet. Japan's Naoyuki Ishiga translates his fascination with nature into highly intricate, gossamer, lace-like kiri-e or paper-cuts.
(Siddhi Jain can be contacted at firstname.lastname@example.org)
By the end of 2020, it is become inevitable but to sit back and think about all the buzz and businesses making new efforts, my musing was much inclined towards the fashion industry, the thought- is this the way forward? was haunting me. I personally feel there are many trends in the fashion industry that are kind of predictable and unnecessary. As a fashion lover, I feel there could be better ways to create a trend, than just spin on a marketing tactic- This is serious business we are talking about.
Sustainability has become a current buzz word to instantly capture the consumer’s attention in a short span. Most of the brands don’t even care about the environment but still publicize themselves as the most environment-friendly brand. For example, fast fashion giant H&M came to light on their fake marketing of new collection called "Green Washing". They failed to provide substantial inputs when questioned on "how the collection was claiming to be safe for the environment?". Besides H&M, there have been numerous instances when many fast-fashion brands and luxury designers have claimed to be sustainable and eco-friendly with their recycled materials, but later turned out to be false. However, brands such as Ralph Lauren and Stella McCartney are designers who are working and investing in research to find out better alternatives as against using unfriendly environmental material in the making. As we enter this new phase [post covid-19], it is expected that brands and designers take sustainability seriously. It’s high time now; the more we wait, the greater is the damage. There are many brands that are actually focusing on ‘ZERO WASTE POLICY’ and also using fabrics that can be reused or recycled. Ralph Lauren came up with the fantastic idea of using plastic bottles for manufacturing t-shirts. The collection was called the “Earth Polo”. It was well received with positive reviews, mostly for its take on protecting the oceans and landfills. As for consumers, we need to buy more from sustainable brands than those fake eco-friendly ones. 2021 should have more sustainable, eco-friendly products than in 2020. This is the only way to have a better environment for the next generation.
EASY CASH GRAB COLLABORATIONS
Collaborations are becoming a key to promote your brand and get more money quickly. Most companies and celebrities are not aware of the products that they collaborate with. Shane Dawson, a famous YouTuber went on to launch his own palette of eyeshades without any knowledge of makeup or its intensity whatsoever. But, due to his hyped social fan base, it became a brand worth 35 million dollars as on date. Offlate, collaboration is becoming a huge trendsetter and latest marketing tactic. It is believed that whenever two brands collaborate, one can expect something unique, high-end and product of a superior quality. H&M for example, is known to collaborate with multi-luxury brands such as Balmain, Giambattista Bali, and Karl Lagerfeld. Collections are usually in limited edition and are sold-out within minutes. The best collaboration is an Italian brand- Off-White, it holds the record of 12 brand collaborations for their merchandise.
Collaborative marketing approach is considered as a good practice where you can expand your target audience, offer better products and affordable. The problem is when most of these collabs (mostly celebrity) are unnecessary and is merely a publicity stunt for celebrities to comeback in the market. Whenever a famous personality or a celebrity introduces a new product, the word spreads like wildfire attracting consumers from all walks of life. Everyone wants to try that product and sadly, most of the time it’s sold out. Now what matters next is after sales experience. when one understands if the quality of the product v/s the celebrity collection was taken seriously or not and most likely NOT. It’s perhaps time, to pull-down such collaborations currently trending. Celebrities should impose on staying relevant. No one asked for it, therefore promotion without it’s complete experience with quality and customer satisfaction is a big NO. Brands need to explore new tactics to enter the market, launch their product or increase sales; come up with more innovative ideas or maybe just stop fooling consumers in the pretext of celebrity.
CELEBRITY OWNED COSMETICS/CLOTHING LINES
After having a successful career in Movies, TVs, or even YouTube, popular personalities usually tend to start their own businesses that turns out beneficial whilst piggy riding on their celebrity status. Hence, celebrity cosmetics/ clothing lines were born. It’s not a bad thing to expand your ventures and try something where your passion resides. Most of such brands are quite good. Jessica Alba’s- Honest Company, Drew Barrymore’s - Flower Beauty, and currently Selena Gomez’s - Rare Beauty are great in terms of quality and affordability and that’s the reason they are loved by many. But now, it’s a new cosmetic range, clothing brand or a fashion accessory each day. Some of these are so bad that you can’t even wear even on a regular use. Numerous options are available in the market that can give you more satisfaction as supposed to these celebrity products. Of course, celebrities will continue to invest in such businesses as it fetches good returns on low investment. The point is, are these satisfactory to us and our needs?! We need to ask ourselves ‘Do we really need it?’.
The world is not going to end. Even if you are coming up with a new line please ensure a thorough market research. No one needs another shirt with a celebrity tag on it. With ever increasing competition in market, it’s hard to stand out as a brand and it is understood. Yet, it is become everyone's thing to do without much to offer but too much of celebrity ado. Rihanna is the only celebrity that came up with an idea that surely made her a queen of everything. Her Savage Fenty fashion show just raised the bars higher in setting a fashion trend. Her show featured women of all sizes with different skin tones and ages. Real Housewives of Beverly Hills Star Erika Jayne walked down the runway at the age of 49. Plus, transgender models and drag queens were also included in the show. That is how a product should be sold. You need to let consumers feel accepted rather than just forcing them to fit into a mold laid by the norms of society.
New Delhi, Dec 19 (IANSlife) Compelled by a COVID-induced shift, the India Art Festival (IAF), a contemporary art fair has taken the conventional presentation of visual art to a digital platform. The contemporary art fair in India, that has hosted 17 editions in the last 10 years in Mumbai, New Delhi and Bengaluru, opened the 10-day 'Virtual India Art Festival' on Thursday.
According to organisers, in this virtual avatar of the India Art Festival, patrons will get to see total of 45 stalls, 20 art galleries and 200 artists exhibiting total 1000 artworks.
Rajendra, Founder of India Art Festival and President, The Bombay Art Society said, "Today, most of us in the self-quarantined state of mind, willingly or unwillingly use electronic devices, looking for ways to connect, to support each other, and share. The virtual India Art Festival, a specially designed online art fair is an effort to engage visual art audiences with the artists who are trying to recover from past anxieties and future worries. Virtual India Art Festival is our commitment as the cultural organiser to answer urgencies surrounding the lives of thousands of artists in India."
The visitors - art enthusiasts, art buyers, and art connoisseurs - to the virtual India Art Festival can experience this fusion of contemporary art with virtual reality, creating an experience of immersive booths in the art fair. The artworks exhibited include inspiring original artworks, paintings, drawings, sculptures, and installations.
"Considering that the art buyer, architects, interior designers and art collectors who buy art or even artists, art writers and art enthusiasts are a part of a busy community, we at India Art Festival, have designed very simple but elegant and engaging virtual art festival system of 2D rooms, 3D virtual galleries with 360 degree views of stalls for every exhibiting artists and art galleries. The visitors can literally visit 45 stalls, 20 art galleries, and 1000 artworks of 250 artists with zoom-in facility in just 45 clicks to enjoy 2D & 3D virtual stalls viewing. There is a facility in every booth where in visitor can call or send text message to participating artists and art galleries and even can pick up digital copy of their catalogues from every stall," the festival founder added.
The participating art galleries in Virtual Art fair includes - Aakriti Art Gallery & Gallery Nataraj, from Kolkata, Art Nouveau, Galerie Splash & Uchaan from Gurugram, ArtDesh Foundation, Greyscale, Rhythm Art, Studio3 Art Gallery and The Bombay Art Society - all from Mumbai, Easel Stories, Noida, Eminent Art Gallery, Gallery Endless Thoughts, Sudha Art Gallery, Thakalis Art Gallery and The Lexicon art Gallery - all from New Delhi along with Galerie Sara Arakkal, Gnani Arts, Singapore, Kala Bhawan from Tripura and Studio Vriksha Chhaya from Varanasi.
The art festival runs from December 18-27, 2020 at www.indiaartfest.in.
Come winter, we are faced with huge piles of clothes that just refuse to fit into assigned spaces in our wardrobes. While we look forward to the season to wear amazing jackets, sweaters, denim etc this year we also have the additional consideration of keeping our winter wear disinfected.
Most of the heavy garments we use are not of the 'wash after every wear' variety. The continuous tension of cleaning and disinfecting our surrounding and clothes is a serious and tedious task, especially when stepping out of our homes has increased manifolds. Here are some easy hacks to manage and disinfect our winter garments:
Purge - While we all have out routines of transitioning our wardrobes from summer clothes to winter clothes, we often forget to sift out the clothes we are done with. It is hard yes. One often feels 'Maybe I'll wear it with something else', 'Maybe I'll use it at home' etc, but do we really? Purging always helps.
Separate fresh clothes from the ones that have been worn before - Having an assigned rack space or hanger space to hand jackets/sweaters that are used on the regular helps to separate them from the garments that are only used on occasion. Especially this year, creating this designated space frees up the mind from clothes and disinfection management worries. You know where each item belongs, and you don't need to mess up the section of clothes not used often.
Keep a clothes spray handy -- Every time we come home from outside, the hand washing ritual has become sacrosanct. We usually go straight in to the shower and add the clothes we have been wearing to the 'to be washed' pile. This doesn't work for winter clothes though does it? In the area designated for 'already worn' garments, keep a clothes disinfectant spray like the one from Savlon handy. This products doesn't need any water for use, disinfects clothes in-between washes while also leaving a fresh smell behind. And it is completely safe for all a wide variety of materials (like shirts, pants, jackets, kurtas, etc). Instant rescue.
Here are a few more cool tricks:
- If you have garments in velvet, hang them in the bathroom inside out, after you have taken a hot shower. The steam in the bathroom helps remove creases from velvet, mildly disinfects and adds new life to the garment
- Allow 24 hours before wearing wool items you have already worn again to get rid of wrinkles and allow the elasticity of the knit to bounce back. This also gives enough time for your clothes spray to work its magic into the garment
- Triple fold cashmere items so there is no middle fold visible and put it back in the cupboard wrapped in a sheet of paper with some mild clothes fragrance pouch. This helps keep the garment fresh and last longer
- When throwing winter garments into the washing machine, remember to not mix wool with denim etc. Use a clothes disinfectant liquid for the final rinse cycle to ensure maximum germ protection.
Keep calm and disinfect on.
A jeweller from Meerut has found a place in the Guinness Book of World Records for making a ring with the maximum number of diamonds. The record was earlier held by a Hyderabad jeweller, Kotti Srikanth, who had made a ring with 7,801 diamonds. Harshit Bansal of Meerut, has broken the record with his 'Marigold Diamond Ring' -- an eight-layer 165.45 gram ring with 12,638 diamonds of 38.08 carat. "My wife and I read about a Guinness record of a ring with 6,690 diamonds in 2018 when I was opening my first store in Meerut. I took it up as a challenge because l always aim at making customized jewellery," said Harshit.
The work on the ring started in 2018 and it was completed by February 2020," said Harshit, who learnt jewel designing from Surat after doing his BBA and MBA from SRM University in Meerut. Each and every diamond was specially tested and all of them are of EF colour and Very Very Slightly Included (VVS) clarity. These are the best quality of diamonds used in jewellery worldwide.
The ring is certified by International Gemological Laboratory (IGI) which is one of the most prestigious labs for diamond jewellery certification globally. Talking about the design, Harshit said, "I was toying with several designs for a long time and eventually found it in my garden. A marigold flower caught my eye and I put it in between my fingers to see how it will look. It was then that I decided that this would be my design."
Each petal in the ring is uniquely shaped and none of the petals are identical to each other which gives the ring a perfect blend of organic symmetry, design and alignment. Refusing to divulge the ring's price, he said, "It is priceless. We will keep it with us for now because we are emotionally attached to it."
The J&K Khadi & Village Industries Board headed by hard working Vice Chairperson Dr Hina Bhat is playing a pioneering role in creating employment opportunities for unemployed educated youth, artisans and workers in Jammu & Kashmir. The cutting and tailoring units, boutiques and Khadi institutions sponsored by Board manufactured more than 11.00 lakhs cotton masks and Personal Protection Kits for government agencies, security forces and common people from April to June 2020 and stood with nation in fighting against COVID 19 thereby creating employment opportunities for more than 10500 man days of work for artisans during the difficult period of lock down.
Board is implementing Prime Minister's Employment Generation Programme (PMEGP) and Jammu and Kashmir Rural Generation Programme (UKREGP) in Jammu and Kashmir, which aims at channelising the talent and energy of educated unemployed youth and workers for establishment of micro industrial units thereby creating Employment employment opportunities and invigorating the local economy. The PMEGP is a central sector credit scheme, wherein the Government provides subsidy to the tune of 15 to 35% of Project cost whereas, JKREGP is a State sector Credit scheme introduced by Jammu and Kashmir Government, which provides subsidy to the tune of 35% of the Project Cost to educated unemployed youth in age group of 18 to 40 years.
During last two years 4452 numbers of units have been established under PMEPG, thereby creating employment opportunities for 30644 number of persons and Ministry of MSME has released subsidy/Margin Money of Rs. 8961.86 lakhs. Under JKREGP, 1260 number of units has been established during last two years thereby creating employment opportunities for 7560 numbers of persons and the Jammu and Kashmir Government has released subsidy/Margin Money to the tune of Rs. 3014.13 Lakhs.
In the current financial year 1981 cases have been sanctioned by the Banks under PMEGP involving the Margin money of Rs. 4413.54 lacs, envisaging generation of employment opportunities for 15900 persons; whereas, 664 cases have been sanctioned under JKREGP involving Marin money of Rs. 1814.51 lacs, thereby envisaging creation of employment opportunities for 3984 persons.Both these schemes are completely online and whole procedure of applications processing and release of Margin Money is effected on PMEGP and J&K REGP web portals respectively.
With a view to make the traditional Industries competitive and traditional goods customer savwy, Jammu and Kashmir Khadi & Village Industries Board is at present establishing nine clusters under the scheme of funds for traditional Industries (SFURTI) with the Project outlay of Rs. 2275 lacs. Beekeeping and Handicrafts have been selected as thrust areas of activities by the Board under SFURTI. Of these nine clusters, five clusters are being established under Beekeeping activity and four are being established under handicraft in various Districts of Jammu and Kashmir. Thousands of Handicraft artisans and Beekeepers shall be provided training to improve their skill Set, improve design motifs, Raw material Bank facilities and marketing support by establishing these SFURTI clusters.
Under National Scheduled Caste Scheduled Tribe Hub (NSSH) programme of MoMSME Entrepreneur Development Programme (EDP) training has been imparted to 388 SC/ST candidates, out of which 293 aspirant entrepreneurs have been provided subsidy to the tune of Rs. 717.85 lacks under PMEGP/JKREGP. Besides, 166 SC/ST candidates have been provided Skill Development training through ITIs under various trades.
By OECEL News Bureau
Name: Reema Khanolkar
Profession: Fashion Model
City: San Francisco
By Profession: Physiotherapist practicing successfully in the San Francisco & A great CULTURAL brand Ambassador for Indians in USA.
By OECEL News Bureau..