Social media platform Twitter is now worth just $15B, almost the 1/3 rd what billionaire Elon Musk paid for the social-media platform, according to Fidelity, which recently marked down the value of its equity stake in the company.
Twitter has struggled financially since Musk took over. After saddling the company with $13 billion of debt, Musk's erratic decision-making and challenges with content moderation led advertising revenue to decline by 50 percent, Musk said in March. An attempt to recoup that revenue by selling Twitter Blue subscriptions has so far failed to take off. At the end of March, less than 1 percent of Twitter's monthly users had signed up.
Elon Musk has acknowledged he overpaid for Twitter, which he bought for $44 billion, including $33.5 billion in equity. More recently, he said Twitter is worth less than half what he paid for it. It's unclear how Fidelity arrived at its new, lower valuation or whether it receives any non-public information from the company. Fidelity first reduced the value of its Twitter stake in November, to 44 percent of the purchase price. That was followed by further markdowns in December and February.
Twitter officials didn't specifically respond to a request for comment. Musk's investment in Twitter is now worth $8.8 billion, according to the Bloomberg Billionaires Index, which uses Fidelity's valuation to calculate the value of his holding. Musk spent more than $25 billion to acquire an estimated 79 percent stake in the company last year.
Unified Payments Interface (UPI) has been a game-changer in India's payment ecosystem, transforming the way people transact in the country. The Narendra Modi government has been at the forefront of promoting digital payments and encouraging people to move towards a cashless economy. Taking it further, the Indian government recently announced a partnership with Singapore to link UPI and PayNow, Singapore's digital payment system, which allows cross-border payments between the two countries. This is anticipated to revolutionise the world of payments.
The linking of UPI and PayNow will enable Indian and Singaporean businesses and individuals to transfer money instantly and securely across borders without intermediaries or expensive remittance fees. This collaboration will boost trade and investment between the two countries and open new avenues for economic cooperation and strengthen ties between India and Singapore. Singapore is among India's largest trade and investment partners in ASEAN and accounted for 27.3 % of our overall trade with ASEAN in 2021-22, with bilateral trade between the two countries reaching $30 billion in 2022. Businesses in both nations will be able to interact more easily and effectively with the integration of UPI and PayNow, possibly increasing trade and investment flows.
Unified Payments Interface (UPI) is a revolutionary payment mechanism introduced by the Government of India in 2016, which allows users to transfer money instantly between bank accounts via their mobile phones. It has revolutionized the way Indians transact, making it more convenient, efficient, and secure. Since its launch, UPI has emerged as the most popular payment system in India as huge as having over $150 billion worth of transactions in January 2023 alone and an average of 2,348 UPI transactions per second!
The user-friendly interface of UPI that allows users to transfer money instantly without any hassle, operations on a 24/7 basis, always making it accessible to users, has made it a success story of India. The UPI has also passed the test of time in aspects of security and data protection. End-to-end encryptions and multi-factor authentication have also silenced critics in the West who have long questioned India's commitment to secure and private personal data.
The Narendra Modi government has been instrumental in promoting digital payments and encouraging people to move away from cash-based transactions. The government’s initiatives to promote UPI and other digital payment methods in India, such as the introduction of BHIM (Bharat Interface for Money) app, which is a UPI-based digital payment app, recently launched e-rupee and campaigns like Digital India and Jan Dhan Yojana to promote digital payments and financial inclusion have been far-reaching.
DBT (Direct Bank Transfer) scheme on the premise of UPI and digital payments has startled the globe in terms of the policy. India has made over $334 billion worth of direct transfers to citizens in a span of nine years mostly through digital payments, which is unimaginable for any welfare state around the world. This growth is driven by the adoption of UPI and other digital payment methods, which has enabled people who previously had limited access to banking services to participate in the digital economy.
The integration of UPI and PayNow is revolutionary for the global payments sector. It demonstrates the potential of UPI to become a global payment platform and sets a precedent for other countries to follow. As UPI continues to grow and evolve, it has the potential to become a standard payment method for businesses and individuals around the world. This would be a new path shown by India positioning us as a global financial leader. This new agreement is a wise policy decision that demonstrates India's commitment to promoting international trade and investment.
The partnership between India and Singapore is also expected to create new opportunities for businesses in both countries. Indian businesses will be able to expand their reach into Singapore and tap into the city-state's vibrant business ecosystem, while Singaporean businesses will also have the advantage to access the fast-growing Indian market. This partnership will also benefit individuals, particularly those who are working or studying in the two countries, as they will be able to transfer money easily and securely across borders.
In conclusion, the UPI mechanism has been a success story in India, and it has several perks that have made it a popular payment method amongst the largest user base of the world. The Narendra Modi government has played a crucial role in promoting UPI and digital payments in India, and the recent linking of UPI and PayNow with Singapore is a positive development that will boost trade and investment between the two countries. It is an exciting time for UPI and digital payments, and the world is watching India's progress with interest.
The writer is currently a Student of Public Policy, at University College London.
Semiconductor Chips are being lately referred to as “the oil of the 21st Century”. As per Pat Gelsinger, the CEO of Intel, these semiconductor chips will play a central role in international politics in the upcoming decades because of their scarcity. These chips are part of most electronics, ranging from smartphones to cars to washing machines.
Then, it can be asked that “why isn’t every country producing it?” The answer to this is both a simple and a complicated one. The simple version is that making chips is incredibly difficult and it’s getting tougher. The more complicated answer is that it takes years to build semiconductor fabrication facilities and billions of dollars and even then the economics are so brutal that you can lose out if your expertise is even a fraction behind the competition. And this is the reason that only a few companies have been able to do it successfully. In fact, major tech firms like Qualcomm, Apple, Nvidia, Sony, and AMD use the same company for manufacturing their chips. This company is TMSC. This Taiwanese company dominates the global production of semiconductor chips with a 54% market share. This means that companies such as AMD, Nvidia, Apple, and others only design their chips - which in turn get manufactured by TSMC.
To understand this a little better, chip manufacturing can be considered a completely separate mini-industry in itself. In Chip manufacturing, the chips are produced by factories that are often referred to as “Foundries”, Chip Designing Industry involves everything related to forming chip designs, and in Assembly and Testing, chips get Assembled, packaged, and tested by an OSAT firm (often known as Outsourced semiconductor assembly and testing). Many firms do each of these steps exclusively only.
Taiwan has monopolized the production part - which is the hardest part of the whole process and that is because it not only requires investing the highest capital but also requires cracking the toughest technology. And it’s not just about producing the chips, it's about producing the most advanced chips. In fact, TSMC and Samsung are the only companies capable of producing the most advanced chips in the world right now. In fact, TSMC is the exclusive supplier of one of the most advanced chips used by Apple in its products.
There are other countries dominating other areas in this semiconductor ecosystem. For example - The U.S.A holds a dominant share in chip design and electronic software tools, ASML Holding, a company based out of the Netherlands, holds a monopoly on the supply of machines required for chip production and Japan is a key supplier of essential chemical and circular silicon wafers used in producing chips. All these countries have had a few things in common for the last few years - a top-notch infrastructure, high capital investment, and a vision supported by high risk-taking abilities.
Covid-19 brought a lot of problems, one of them being a mismatch in demand and supply, which made this chip shortage a global problem. Every country has now understood the importance of these chips, it's clear that every country is going for a slice of the pie in this multi-billion dollar Industry. Even India attempted to take some steps for this technology at the right time. Back in 1984, the Indian government started Semiconductor Complex Ltd. (now known as SCL) but an unfortunate accident in the plant and several years of red tape, lack of infrastructure, and visionary leadership led to India missing the bus.
But, there is a silver lining here, as India seems to have done a decent job in chip designing, as most global semiconductor design companies have design centers in India - Intel, Broadcom, AMD, and MediaTek to name a few. Also, this Indian design talent makes up to 20 % of the world's semiconductor design engineers, as per – the Ministry of Electronics and Information Technology. So in attempts to be "Atmanirbhar" and become self-reliant on at least some of the mini industries in this whole semiconductor ecosystem, the government is taking certain steps such as the Incentive scheme, called the Production Linked Incentive Scheme. In short, the government is trying to provide incentives in the form of - capital investment, training of human resources, and infrastructure support for the companies. But this inventive model is used by other countries.
To discuss some current progress, some talks are going on with Taiwan right now along with a couple of agreements among Ventures and Consortiums (involving partnerships between foreign and Indian companies). But what’s to be seen is if the execution by the government and promises by foreign parties actually sync up. What I mean by this is that one of these JVs, a venture between Foxconn - Vedanta, is planning to set up a production plant in India but there were recently some roadblocks in their plans because of some nonagreement over what type of government incentives would be provided for the plant. Foxconn is technically an expert assembler of mobile phones and does not really possess high-end semiconductor manufacturing tech or experience. With this recent nonagreement, It seems that a plant by another such consortium will be the first Indian Fab. This one is between an Indian fund i.e. Next Orbit Ventures Fund and Tower Semiconductors, which is an Israeli semiconductor chip manufacturing company. Also, recently a Tamil Nadu-based semiconductor manufacturing company Polymatech has agreed to invest $1 billion to start its chipset manufacturing and packaging facility in Tamil Nadu. However, this progress and process will require patience. And finally, a handful of homegrown semiconductor design companies such as Terminus Circuits, Saankhya Labs, and Steradian Semiconductors are finally being recognized. So what’s to be seen is how Indian companies and the Indian Semiconductor ecosystem as a whole grows in this future.
“These days, many of us spend more time online than in the actual world. Classes, meetings, and birthday celebrations are all held in cramped rectangles. And many of us switch out the work computer for a different one after spending the day staring at a screen.
In the new digital age, this is exhilarating entertainment.”
Digital life is, simply, real life. The reality of living with technology, especially in computerized/ digital form, is occasionally described as a stoked reality(Jurgenson, 2012a), which means that digital technology has enhanced, or stoked, the terrain to a significant extent. For people who live in technology- ferocious societies, this happens all the time. But the verity is that indeed before the age of robotization, life has been stoked by technology.
From the foremost of times, mortal beings have created tools that would enable them to make harbors, use fire, populate the natural world, transmit information to one another, and defend their homes — in short, to do whatever it took to survive. As is bandied in Chapter 2 of Chapter 2 of Superconnected, the invention of spoken and also written languages allowed people to make lesser sense of the raw marvels they encountered every day and to communicate in decreasingly further abstract and complex ways across time and space. People have always used tools and technologies to make and compound their societies. In ultramodern societies, all kinds of ICTs enable the transmission of generalities and ideas.
A lot of the original excitement around social media platforms over the last few decades arose from a rather idealistic notion of their capacity to facilitate interactions that would otherwise be difficult or impossible. Individuals can use social media to "meet," connect, and work with others in organizations and countries that would otherwise be inaccessible. Microblogs, for example, facilitated certain political activities in the Middle East during Arab Spring in 2011, while social networking sites allow people with uncommon medical disorders to share information and support. Online contacts are at the root of the establishment of new organizations as well as the emergence of fresh social links among existing communities.
Online experiences, and the social connections and environments created with the assistance of digital technologies, are critical components of modern techno-social life in which people’s responses are genuine, meaningful, and often profound. When we are online, our brains and bodies think and feel, and act. We may experience bodily fatigue or pain, worry or be delighted, make a friend or become involved in an altercation, strengthen a relationship or destroy one. What a person does online influences the rest of one’s life because it is a part of that life, not a separate thing. It is important, then, to think about and describe this environment in ways that highlight its realness—for example, not to call the face-to-face realm IRL (which means “in real life” and wrongly promotes the idea that the face-to-face sphere is more real than the digital).
In my interviews with people who find and form connections over the internet, I heard many descriptions of how unexpectedly deep and authentic these connections could become. For example, a member of an online group dedicated to academics told me, that I’ve come to recognize, and sometimes, to like very much. This has nothing to do with spelling or mental brilliance or even depth of faith, for that matter. I think what draws me to some people here is their authenticity and their willingness to be imperfect. But even the ones I don’t especially like have touched my heart to the extent that I sometimes worry about them and wish I could reach through the computer and help them, somehow. Now that I think about it, it is amazing how real some of these distant, unseen, frequently anonymous message board posters have become. But, of course, they are real! (Chayko, 2002, p. 114)
There is a long-held, widespread myth that social media-enabled online interactions replace, compete with, or otherwise decrease traditional relationships (Wang & Wellman, 2010). One prevalent issue is that kids are not gaining crucial communication and social skills since they exclusively connect through social media features such as pokes, tweets, and SMS. Similar issues have been raised concerning social gatherings in public places such as restaurants and parks when people are present but ignoring one another because they are distracted by their mobile devices. Such tales reinforce the notion that online social media interactions may replace and harm offline engagement and relationships.
Although there are circumstances in which social media networks permit new and/or replace offline interactions, it is more frequent for online relationships to supplement offline ones (Wang & Wellman, 2010). In the 1980s and 1990s, studies of online communities, email, and discussion forums suggested that social media-enabled online relationships were poor substitutes, associated with dysfunctional interaction behaviors (e.g., flaming), loss of identity cues, feeble relationships with family members living under the same roof, smaller friendship groups, and increased levels of depression and hopelessness.
The authentic and deeply particular nature of the connections and communities that are formed in digital spaces has been a common theme throughout my exploration. People also told me that they felt that they could get to know veritably well indeed those individuals whom they encountered simply online, absent any face-to-face commerce. In response to my request for a description of the “ particular ” nature of the online relationship, one youthful woman mused,
How can it be particular? It feels like it is. However, “Oh, gee, If people said. I wouldn’t say, “
Oh well, I met him formally. ” I’d say, “ Oh yes, I know him.”(Chayko, 2002,p. 86)
Because online social connections are so frequently endured as absolutely real and deeply particular, it's but a coming step to perceive digitally encountered others to be present. The internet and digital media grease the perception and experience of propinquity and presence in ways that transcend the physical. When connecting online, those with whom we connect are frequently perceived to be “ really there.” This sense that the other is “ really there ” is called social presence. According to the social presence proposition advanced by communication scholars John Short, Ederyn Williams, and Bruce Christie, a communication medium can feed its druggies several ways to come apprehensive of one another’s presence. They can know one another’s rates, characteristics, and inner countries and begin to perceive and witness one another as socially present( Short, Williams, & Christie, 1976). This proposition, which anteceded the internet and digital media, has ago been streamlined to explain the variety of ways that people can use these technologies to be cognitively present to one another indeed as they're physically distant(see Chayko, 2002). Feeling the nearness or presence of others across distances has been called perceived propinquity(O’Leary, Wilson, & Metiu, 2014) and, when electronic media facilitates the connection, electronic contiguity( Korzenny, 1978; Walther & Barazova, 2008). In a large-scale transnational study, professors of business Michael O’Leary, Jeanne Wilson, and Anca Metiu set up that associates working hundreds of long hauls piecemeal from one another communicated as frequently, on average, as associates who were located in the same office. Also, associates separated by distance felt the same position of participated identity and sense of cognitive and affective closeness as those who worked together in the same position. individualities at work, the experimenters determined, can form strong bonds despite being separated by analogous goods that have been set up when popular culture is the interceding element among physically separated people. participating in common interests in a TV show, movie, or type of music can bring about a strong sense of participated identity and community among addicts. They, too, can come to feel that they inhabit a social world with one another. Artistic products and votes that can inspire similar involvement among druggies have an excellent chance of popular success. Communication and media professor Henry Jenkins calls this “ the art of world-making ”( 2006,p. 21; for further on this, see Chapter 9 of Superconnected).
Close relationships are defined by greater self-disclosure and the exchange of personal facts over time. However, the lack of face-to-face connection affects the verification of the information transmitted. Individuals can therefore easily construct false or misleading representations of themselves, supply false or misleading information, or purposely omit particular facts to reap personal gains. Some social media platforms are even designed to conceal an individual's genuine identity. Individuals in Virtual Worlds and other virtual worlds, for example, are represented by avatars whose visual image is purely fictitious. However, whether deliberate or unintentional, lying regarding self-identity can have negative consequences in the context of relationships. As a result, deception - which is easy to accomplish on social media networks - may result in the relationship being terminated.
It is common for time spent online to have an intimate, emotionally rich dynamic. Intimacies and emotions are exchanged profusely and nearly instantaneously online. In fact, they serve as a kind of “glue” for the relationships that form there. This “emotional glue” is especially important in the absence of the “physical glue” that face-to-face interaction can provide. Digital environments and the experiences created in them can be extremely, perhaps surprisingly, intimate. As social creatures who desire interpersonal closeness, human beings are highly creative in finding and forging intimacy, including in digital settings. While a wide variety of types of relationships can form online, spanning the spectrum of human intimacy, even the most fleeting of relationships can be highly intimate when those involved disclose a great deal about themselves and feel that they have come to understand much about the other person as well. It is this kind of personal disclosure and understanding and the positive progression of a relationship (even if it does not turn out to be especially long-term) that render it intimate and meaningful. Short-term relationships can be highly intimate, just as they can be offline.
Ending a relationship on social media requires no effort or direct interest. However, the reasons for ending a virtual relationship are generally less likely to be related to problems between relationship partners. Conflicts involving personal dispositions (e.g., one of the parties being inconsiderate) or particular actions (e.g., being late) may be less important in social media platforms, however excessive engagement might be regarded as unpleasant and lead to the dissolution of a relationship. Individuals are also more inclined to stop a relationship formally as a result of information overload produced by a partner's intensive communication activities, such as a steady stream of Twitter messages or Facebook updates.
The human need and desire to form intimate relationships is so strong that it happens all the time online, often without great difficulty. Smartphones and social media play a big part in this. Since many people take smartphones with them wherever they go, they can use small bits of time to check in on others and/or provide updates, whether by Facebook or Twitter, or some other social media platform. Interestingly, this is how intimacy tends to develop face-to-face as well—in the small, everyday moments of connection as much as in grand gestures and experiences. And with a device with which to connect and network always at one’s side, it has never been easier to remain in constant contact with others, even a large number of others, and to find that intimacy has developed, sometimes quite unexpectedly and swiftly (see Chayko, 2002, 2008; Fortunati, 2002; Fox, 2001).
However, analysing the usage and effect of social media networks necessitates acknowledging that human communication is not a single mechanical operation. How a social media system is utilized, what information is transferred, what interaction occurs, and how that information sharing affects individuals, and their behavior is all necessarily impacted by the relationships that people have with one another. Social media use and the connections it facilitates exist within the framework of family relationships, professional ties, partnerships, acquaintance relationships, and friendships. Understanding the full potential, impact, and limitations of social media platforms necessitates an examination of how they are affected by and affect human relationships. More than just information exchange, social media networks are important because of the ways they leverage and transform relationships. Emotional responses in technology use are, thus, a complex process. Of course, all mortal relations are complex, messy, changeable, and fraught with threat. exemplification, unfortunate, indeed fatal issues of digitally- told emotional responses for illustration, connections that have ended at the suggestion of online infidelity or lives that have ended when online bullying or public embarrassment came too important to take. Events that take place in a digital terrain have profound consequences for people and are, again, incontrovertibly real.
( Extract of the speech given by Sri Karnal Singh, Former Enforcement director )
Ladies and gentlemen,
Good morning! I stand before you today to address a topic of utmost importance in our modern world: cybersecurity. As we gather here in New Delhi, the capital of our great nation, it is crucial that we recognize the significance of protecting our digital infrastructure and ensuring the safety of our citizens in the digital realm.
In recent years, technological advancements have transformed the way we live, work, and interact. The Internet, with its boundless potential, has connected the world like never before. However, with this connectivity comes a new set of challenges. The rapid growth of cybercrime and the increasing sophistication of cyber threats have made it imperative for us to strengthen our cybersecurity measures.
Cybersecurity encompasses a wide range of practices, technologies, and policies designed to safeguard computer systems, networks, and data from unauthorized access, disruption, or damage. It is an ever-evolving field that requires constant vigilance and adaptability. In our interconnected world, a breach in cybersecurity can have severe consequences, affecting not only individuals but also businesses, governments, and even national security.
As a cybersecurity expert, it is my responsibility to ensure that our country remains resilient in the face of cyber threats. We have made significant progress in this regard, with the establishment of robust frameworks and the implementation of various initiatives. However, we cannot afford to rest on our laurels. The nature of cyber threats is constantly evolving, and we must stay one step ahead.
To effectively address the challenges of cybersecurity, we need a multi-faceted approach. First and foremost, we must invest in cutting-edge technologies and infrastructure. This includes the development of advanced encryption methods, the deployment of intrusion detection systems, and the adoption of artificial intelligence and machine learning algorithms to detect and mitigate threats in real-time. By leveraging the power of technology, we can bolster our defenses and respond swiftly to emerging threats.
Secondly, India must focus on building a skilled workforce capable of dealing with the complexities of cybersecurity. This requires investments in education and training programs to nurture a new generation of cybersecurity professionals. By equipping our youth with the necessary knowledge and skills, we can create a strong talent pool that will be instrumental in safeguarding our digital ecosystem.
Furthermore, collaboration is vital in the realm of cybersecurity. Cyber threats know no boundaries, and tackling them requires a collective effort. We must foster partnerships with other nations, international organizations, and private sector entities to share information, best practices, and intelligence. By working together, we can enhance our collective defenses and respond more effectively to cyber incidents.
In conclusion, cybersecurity is a critical issue that demands our immediate attention. As we embrace the benefits of the digital age, we must also be vigilant and proactive in safeguarding our digital infrastructure. By investing in technology, nurturing skilled professionals, and fostering collaboration, we can build a robust cybersecurity ecosystem that protects our citizens, our businesses, and our nation.
Let us embark on this journey together, embracing innovation while ensuring the safety and security of our digital future.
Thank you, and Jai Hind!
UK-based wireless carrier Vodafone confirmed that it's laying off 11,000 workers as part of a major revamp aimed at cutting costs and boosting flagging financial performance.
Vodafone, one of the world's biggest mobile phone companies by subscribers, made the announcement as it reported that its annual earnings dropped 1.3 percent and forecast little or no earnings growth over the financial year.
"The circumstances of our industry and the position of Vodafone within it require us to change,” CEO Margherita Della Valle said. “We need to take out complexity and simplify how we operate.”
Vodafone said the reductions would be carried out over the next three years, with cuts already announced in Italy, Germany and at its UK headquarters.
Della Valle, who took over the top job in January, aims to cut costs by 1 billion euros (USD 1.1 billion) by 2026. The job losses come amid sweeping cuts in the wider technology industry amid flagging economic growth and surging inflation.
Vodafone operates in markets across Europe, Asia and Africa and employed about 100,000 people globally at the end of last year.
Based on the marker buzz, NBCUniversal executive Linda Yaccarino is in talks to become Twitter's chief executive officer, the Wall Street Journal reported, following owner Elon Musk's announcement that he had found a new leader for the social network and will shift into a new role as chief technologist.
In a tweet on Thursday, Musk said the company's new CEO will start in about six weeks, without naming the individual. Yaccarino, who is chairman of global advertising and partnerships at NBCUniversal Media, didn't respond to an email seeking comment, and a representative for NBCUniversal said she was in rehearsals for the company's Upfront presentations to advertisers.
Billionaire Elon Musk has put the current value of Twitter at $20 billion, less than half the $44 billion he paid for the social media platform just five months ago, according to an internal email seen by American news media.
The email to employees dealt with a new stock compensation program in the San Francisco-based company and the attribution to employees of stock in X Holdings, Twitter's umbrella company since Musk purchased it in late October.
The compensation plan values the platform at $20 billion, slightly more than that of Snap ($18.2 billion), parent company of Snapchat, or of social network and creative website Pinterest ($18.7 billion), both of which, unlike Twitter, are publicly traded.
Vodafone Telecommunication's major player is reportedly planning to slash hundreds of jobs, mostly at its London-based headquarters, to cut costs in the global economic slowdown.
In November last year, the company said it will cut 1 billion euros ($1.08 billion) of costs by 2026. Its CEO Nick Read stepped down in 2022 end, was replaced by chief financial officer Margherita Della Valle for an interim period. The Financial Times reported that this will be the company's "biggest round of job cuts in five years". Vodafone employs about 104,000 people globally and 9,400 people in the UK.
He had said that cost savings measures would "be achieved through streamlining and simplification of the group". In a statement, Vodafone said it was reviewing its operating model, focusing on streamlining and simplifying the group.
"We will say more about the changes when we announce our third-quarter results on February 1," said the company. Earlier this week, the company agreed to sell its business in Hungary to a local IT company called 4iG and the Hungarian state for $1.82 billion.
Using social media to promote your business can be a powerful tool in the hands of a savvy marketing professional. Regardless of your company's size or industry, using the platform to your advantage can help improve your brand image and make it stand out from the crowd. The most important thing to keep in mind is to understand which social network your target audience uses, so you can focus your efforts on those that deliver the most bang for your buck. If you have a dedicated social media manager, you should have no trouble executing a multi-pronged social marketing plan.
The first step to social media success is to create a well-thought out content strategy. As with any campaign, the key is to find a balance between content and interaction, as it can be difficult to maintain a healthy relationship with the masses on a one-on-one basis. This means identifying and engaging with relevant influencers in your field is a good way to go.
Another requisite for effective social media marketing is the right tools for the job. While many people may dismiss social networks as unrelated to their work, you can make a measurable difference to your brand by installing useful apps to assist with your posting schedule. In addition, there are tools that allow you to monitor your social performance, including which posts perform better than others. These tools can be particularly useful when it comes to boosting engagement rates.
Having a social media presence on all of the major social networks is a must for brands looking to increase reach and brand awareness. While each platform is unique, Facebook, Twitter and Instagram have large audiences and provide a number of opportunities to engage with your target audience. For example, if your company is a B2B brand, you should be publishing content that relates to your niche. To increase engagement, you can run ads on each of these platforms to promote special offers and discounts.
Keeping a close eye on social media metrics is a must for any marketer, as it can inform you of trends in your audience's behavior. A social media engagement report can be helpful in this regard, as it enables you to identify the best platforms for your content and the most effective platforms to bypass. One of the best features of these social platforms is the ability to interact with your audience in real-time. Getting in the habit of responding to comments and questions quickly can be a huge win for your brand. Ultimately, it is the ability to engage with your audience that can be considered the holy grail of social marketing.
The most important part of any social media campaign is knowing when to be active and when not to be active. If you can't be bothered, you are not likely to see much of a return on your investment.
Samsung Galaxy Book 2 Pro 360 with Snapdragon 8cx Gen 3 processor was unveiled by the South Korean tech giant on December 28. The new Galaxy Book 2 Pro 360 comes with major performance improvements with the new Gen 3 processor, an upgrade from a previously launched laptop with 12th Gen Intel processor. The company first unveiled the Intel-powered Galaxy Book2 Pro 360 back in February. The new model was recently announced in South Korea and will be released on January 16.
In an official release, Samsung has announced the company's premium laptop, the Galaxy Book 2 Pro 360 Qualcomm's Snapdragon 8cx Gen 3 processor. The mobile PC comes with enhanced speed and efficiency, along with a stylus and a 360-degree swivel display.
The new laptop from Samsung was unveiled in South Korea on December 28 and will be launched in the country on January 16. As of now, the upcoming Galaxy Book 2 Pro 360 will debut in a graphite color variant, while the launch price is fixed at KRW 1.89 million (nearly Rs. 1,24,200). As of now, the company has now announced the date for launching the product in global markets, including India.
Galaxy Book 2 Pro 360 with Snapdragon chipset specifications
Samsung's upcoming laptop with the new Snapdragon 8cx Gen 3 chipset is claimed to come with strong privacy features. The laptop will come in a 13.3-inch model and will be super light. The new Galaxy Book 2 Pro 360 will support an AMOLED display with the ability to flip around 360 degrees.
The laptop will run on Windows 11. The company claims that the Galaxy Book 2 Pro 360 with Snapdragon chipset comes with a better battery life of up to 35 hours of video playback on single charge.
Apart from these, other specifications of the laptop remain same as the previously launched Galaxy Book 2 Pro 360. The laptop, which comes along S Pen stylus, offers 5G and Wi-Fi 6E connectivity support.