Tuesday, November 24, 2020

News Destination For The Global Indian Community

News Destination For The Global Indian Community

FOOD
LifeMag
 This YouTube Channel boom

 This YouTube Channel boom

Social media has the power to create positive impact of people’s lives. This has become more and more true as we have started to getting back to life post lockdown though a lot has changed during this time. One such industry which is badly hit is restaurants and food vendors. Meet Mohsin Khan, founder of YouTube channel, My Kind Of Productions. After being featured on his channels many restaurants have seen increase in foot fall and online orders.

Tell us how the idea of starting this YouTube channel conspired?

I always wanted to do something like food and travel since my college days. I always use to get AAAWED by (Food and Travel) TLC anchors and ROCKY and Mayur. It's like a dream job where you get to travel, eat good food and get paid and I was fortunate enough to host (Safar Zayke Ka) Food and Travel Show for Travel Trends TV channel and AB KHULEGA RAHASYA Zayke Ka (food and Travel show) for Dangal TV. During the show, I realised that (its time I should also make Food VLOGs on YOUTUBE) 

your channel was started in 2007. What are the major changes you have witnessed over the years in terms of content and viewership?

The channel was created randomly while watching YouTube. I had no idea about the power of YouTube until I met a friend who told me about YOUTUBE and that he makes money also out of it. From 2018 I got serious about YOUTUBE and started working on the channel under the name @MYKINDOFPRODUCTIONS. So, it's just been 2 years odd on YouTube as a content creator and I'm still learning to make it big. All I have learnt in two years is that one has to keep it REAL and YouTube is evolving every day and one needs to be updated.

Your channel is trying to support food vendors and restaurants? What made you start this initiative?

The concept of the Channel was not only to review food but get recipes from street food vendors and Restaurants so that everyone can get the same {Restaurant and street food taste} in their kitchen. PEOPLE watching the show are not only trying the recipes in their kitchen but also reaching out to the vendors and Restaurants to try their food. Due to the Pandemic, the restaurant industry and street food vendors have got a major hit back. Even big restaurants are finding it difficult to manage rents. So, I wanted to create awareness that it’s safe to order food from your favourite restaurants via the Food Vlog. Now in the food vlog, I share their contact numbers to boost their sales.

How has been the response? Have some restaurants benefited from your videos?

The Channel has the best of both worlds. From Fine Dine Restaurants like Rajwadu (Prime Minsters favourite Restaurant), Lemon Tree Premier sharing their award-winning Biryani recipe, from brands like Sardar Pav Bhaji, Induben Khakra wala, Daas Khaman House to unknown Street Food Vendors sharing their recipe on our channel. We have (Sukhdev Jee) a street food vendor who sells chinese food for just 20 rupees in super-expensive Mumbai. Post our video, he has become a local hero and many people from even from Hyderabad and Gujarat have visited his stall. Again during COVID I came in touch with the Restaurant Owner (Couple) in Oshiwara who runs a restaurant Love from Chandni Chowk. Both were stressed out due to Pandemic sales hit. They shared Chicken Barra and Delhi Style Chicken Curry with our Channel and people from Pune saw the video and visited their Restaurant. They have invited me again to cover some more recipe. Not only the Restaurant owners and street food vendors are benefitting but our NRI viewers have stared enjoying it. Our NRI brothers and friends are loving the show and are trying desi food in their kitchen. Also, during pandemic people who want to try street food can enjoy street food in their Kitchen. There are families who have started their food business looking at our recipes.

Honestly, I had no idea how powerful YouTube was/is until now.

COVID-19 and lockdown have increased online content consumption. Do you feel this has affected the quality content?

Its good to see so many people from different field creating social content and good to have them online. With so many Dalgona and Maggi videos popping up during lockdown, it was indeed a stress buster. It is like a festival where everyone was online creating content in their RASODE. But in long run, its only the quality content that works and one has to be consistent.

What will be your advice to Tik Tok stars who have lost all their fan and fruits of their hard work?

EK Darwaza bandh hota hain toh 7 darwaze khultey hain yeh kahawat hain aur Haqeeqat bhi.

 This YouTube Channel boom

 This YouTube Channel boom

Social media has the power to create positive impact of people’s lives. This has become more and more true as we have started to getting back to life post lockdown though a lot has changed during this time. One such industry which is badly hit is restaurants and food vendors. Meet Mohsin Khan, founder of YouTube channel, My Kind Of Productions. After being featured on his channels many restaurants have seen increase in foot fall and online orders.

Tell us how the idea of starting this YouTube channel conspired?

I always wanted to do something like food and travel since my college days. I always use to get AAAWED by (Food and Travel) TLC anchors and ROCKY and Mayur. It's like a dream job where you get to travel, eat good food and get paid and I was fortunate enough to host (Safar Zayke Ka) Food and Travel Show for Travel Trends TV channel and AB KHULEGA RAHASYA Zayke Ka (food and Travel show) for Dangal TV. During the show, I realised that (its time I should also make Food VLOGs on YOUTUBE) 

your channel was started in 2007. What are the major changes you have witnessed over the years in terms of content and viewership?

The channel was created randomly while watching YouTube. I had no idea about the power of YouTube until I met a friend who told me about YOUTUBE and that he makes money also out of it. From 2018 I got serious about YOUTUBE and started working on the channel under the name @MYKINDOFPRODUCTIONS. So, it's just been 2 years odd on YouTube as a content creator and I'm still learning to make it big. All I have learnt in two years is that one has to keep it REAL and YouTube is evolving every day and one needs to be updated.

Your channel is trying to support food vendors and restaurants? What made you start this initiative?

The concept of the Channel was not only to review food but get recipes from street food vendors and Restaurants so that everyone can get the same {Restaurant and street food taste} in their kitchen. PEOPLE watching the show are not only trying the recipes in their kitchen but also reaching out to the vendors and Restaurants to try their food. Due to the Pandemic, the restaurant industry and street food vendors have got a major hit back. Even big restaurants are finding it difficult to manage rents. So, I wanted to create awareness that it’s safe to order food from your favourite restaurants via the Food Vlog. Now in the food vlog, I share their contact numbers to boost their sales.

How has been the response? Have some restaurants benefited from your videos?

The Channel has the best of both worlds. From Fine Dine Restaurants like Rajwadu (Prime Minsters favourite Restaurant), Lemon Tree Premier sharing their award-winning Biryani recipe, from brands like Sardar Pav Bhaji, Induben Khakra wala, Daas Khaman House to unknown Street Food Vendors sharing their recipe on our channel. We have (Sukhdev Jee) a street food vendor who sells chinese food for just 20 rupees in super-expensive Mumbai. Post our video, he has become a local hero and many people from even from Hyderabad and Gujarat have visited his stall. Again during COVID I came in touch with the Restaurant Owner (Couple) in Oshiwara who runs a restaurant Love from Chandni Chowk. Both were stressed out due to Pandemic sales hit. They shared Chicken Barra and Delhi Style Chicken Curry with our Channel and people from Pune saw the video and visited their Restaurant. They have invited me again to cover some more recipe. Not only the Restaurant owners and street food vendors are benefitting but our NRI viewers have stared enjoying it. Our NRI brothers and friends are loving the show and are trying desi food in their kitchen. Also, during pandemic people who want to try street food can enjoy street food in their Kitchen. There are families who have started their food business looking at our recipes.

Honestly, I had no idea how powerful YouTube was/is until now.

COVID-19 and lockdown have increased online content consumption. Do you feel this has affected the quality content?

Its good to see so many people from different field creating social content and good to have them online. With so many Dalgona and Maggi videos popping up during lockdown, it was indeed a stress buster. It is like a festival where everyone was online creating content in their RASODE. But in long run, its only the quality content that works and one has to be consistent.

What will be your advice to Tik Tok stars who have lost all their fan and fruits of their hard work?

EK Darwaza bandh hota hain toh 7 darwaze khultey hain yeh kahawat hain aur Haqeeqat bhi.

 This YouTube Channel boom

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