The ongoing phase of life has taught us two vital lessons. We have to live with corona virus in the years to come and many of us have to wear mask for life-long. If we step out of the house even for a minute without wearing mask, the corona virus will jump like a hidden cheetah and we will go to the laps of the end of lives. The entire human race is on the verge of their last breath. Every person infected with deadly pandemic corona virus is a courier of death for other people. No one knows who is infected. Masks are the only protective shields that can protect us from this unprecedented, unknown global threat. It is good that several Indian states had made mandatory to wear mask whenever anyone is stepping out of one’s home.
Responsible and sensitive citizen, known philanthropist, Delhi based Priya Jain, a wealthy successful entrepreneur, owner of online global venture Fashion Gypsy and champion of Save Girls and Make in India campaigns was worried since the day coronavirus broke out in China. A well-read person Priya Jain knew that India would have to face this global crisis sooner or later. As soon as Prime Minister Narendra Modi announced lockdown to break the chain of corona virus in India, she went on providing meal and money to needy. She also made available masks, procuring from market, to common people. But it was not possible for her to donate masks to each and everyone. She made a mission to aware all to wear masks. She could understand that high price of masks is a major obstacle. She became restless. On 11 April, 2019 Prime Minister urged people to use homemade cotton masks instead of branded one. It showed her way. She patronizes an N.G.O and instructed them to manufacture cotton made masks in collaboration with Fashion Gypsy. She provided them required raw materials in bulk.
Talking exclusively about her initiative, Priya Jain quoted an international study, “Masks made out of cotton fabric is enough to stop 99 percent of droplets from falling on others while sneezing or coughing.” She further said, “Such masks are economically affordable to common people... Our N.G.O is manufacturing designer and colourful printed masks. College going youth and working people love to wear. Moreover, these masks are useful and effective for the prevention of COVID-19 from the kitchen use. We got positive feedback from elderly people, children, doctors and nurses in the hospitals/ nursing homes, private offices and houses.”
Rejoicing the success she revealed her larger goal. She said, “I am promoting Indian cotton. Each penny earned from this project has been utilising in ‘Save Girls’ Campaign. And ultimately farmers are beneficiaries as they are producers of cotton seeds.”
Society acknowledged and acclaimed her endeavors. Her philanthropic way to serve and save the lives of people during lockdown drew national attention. She was bestowed upon a prestigious award, “Corona Warrior Honour” by World Book of Records for her outstanding dedication and service to the nation for fighting against COVID-19 epidemic during lockdown.