What better than a quick Boho fix for your lovely wardrobes and beautiful homes. Meet Boriya Basta, a lifestyle label that would help you select from their colourful array of products. The brand is taking sustainable ethno-fashion to a different level with its unique, one-of-a-kind kilim bags, Afghani-style kilim jewellery, earthy handmade home decor, kilim footwear, and much more. Kilim is a flat-woven, pileless, textile or a rug, which originated in Persia, Iran and the Balkans. The brand’s homegrown, experimental craftsmanship, focusing on the flatweave textiles, is perhaps its biggest appeal. The Kilim kolhapuri chappals are their most recent addition. The chappals are made exclusively in Kolhapur, Maharashtra to retain their authenticity and the craft in itself.
“We want to focus on Indian hand-woven textiles that are lesser known. Kilim is something that is interesting and unique at the same time; the kilim we use is hand-woven using cotton yarn, as it is more convenient for the predominant Indian climate.” Deepika Dayal, the mind behind the label, tells us. Boriya Basta’s stunning range of kilim bags, kolhapuris chappals for both men and women, and even their home decor collection are taking over Instagram. In fact, the brand’s bucket bag and kolhapuris were sported by Sonam Kapoor in the film PadMan.
Boriya Basta works with grass-root level weavers in several parts of Uttar Pradesh. The weavers work meticulously to bring out some mesmerizing pieces designed by Deepika. Not just that, the brand also has a sustainable zero-waste focus. Its newest jewellery line which features the most astonishing range of Afghani-inspired jewellery, focusing on kilim, is actually made with the leftover patches of fabrics which are discarded during the making of cushion covers or shoes. “Kilim is completely hand-woven, because a lot of energy and effort goes into weaving it, we realised that we needed to utilise even the leftover scraps in some way. A few hit-and-trials gave way to our jewellery line. It’s different, and unlike anything we get to see, and people are loving it,” Deepika
Boriya Basta’s home decor range, which features kilim cushion covers, and rugs are also extremely popular. The designs are inspired by the native American Navajo motifs, the colours are happy and vibrant too. Boriya Basta has obviously found a huge connect with the millennial crowd, as indie apparel and accessories, featuring traditional craftsmanship are all the rage now.
Deepika exerts, that a lot of her customer base is made up of people aged between 30 to 50— especially when it comes to their home furnishing items. “Our designs have this earthiness, which is appealing. Some people don’t want to do a lot with their decor, and they want things to be simple and interesting, and they always come to us for inspiration,” Deepika remarks. Boriya Basta’s preppy Aztec and tribal prints give the line-up a distinct edge, and we were also quite impressed with their handy traveller bag collection.