Coca-Cola India announced its entry into the ready-to-drink tea market with the introduction of 'Honest Tea' on Wednesday. The brand is under the umbrella of Honest, a subsidiary of the Coca-Cola Company. The key ingredient for this venture, organic green tea, will be supplied by Luxmi Tea Co Private Ltd's Makaibari Tea Estate in Kolkata. This strategic move aligns with the growing consumer demand for diverse and health-conscious beverage options.
By tapping into the popularity of ready-to-drink tea, Coca-Cola aims to leverage Honest Tea as a premium offering, combining the trusted Coca-Cola brand with the appeal of organic green tea. The collaboration with Makaibari Tea Estate also underscores the company's commitment to sourcing quality ingredients for its new product line. As Coca-Cola diversifies its portfolio, the launch of Honest Tea represents a significant step in catering to evolving consumer preferences in the beverage market.