Alarming concerns regarding unchecked antisemitic content on social media platform X, exacerbated by the platform's owner Elon Musk's apparent endorsement of such content, triggered a significant backlash. Major advertisers, including Apple Inc., severed ties, reacting to a tipping point that saw Musk engaging with antisemitic users and expressing agreement with a post asserting a divisive view on Jewish people.

The White House condemned Musk's actions, deeming his reply as "unacceptable" and a threat to Jewish communities, emphasizing the obligation to denounce attacks on fellow citizens. Tesla Inc. shareholders joined the chorus of disapproval, with calls for Musk's suspension from his role as CEO.

Government contracts held by Musk's companies, including SpaceX, added complexity to the situation. Advertisers like IBM, Oracle, and Comcast's Xfinity, revealed by a Media Matters report to be appearing next to pro-Nazi content on X, swiftly withdrew their ads. The European Commission, Lions Gate Entertainment Corp., Walt Disney Co., Paramount Global, and Warner Bros. Discovery Inc. also suspended advertising on the platform.

The fallout extended beyond national boundaries, reflecting a collective industry response to the gravity of the situation, as corporations sought to distance themselves from the controversy surrounding X and its influential owner.

Alarming concerns regarding unchecked antisemitic content on social media platform X, exacerbated by the platform's owner Elon Musk's apparent endorsement of such content, triggered a significant backlash. Major advertisers, including Apple Inc., severed ties, reacting to a tipping point that saw Musk engaging with antisemitic users and expressing agreement with a post asserting a divisive view on Jewish people.

The White House condemned Musk's actions, deeming his reply as "unacceptable" and a threat to Jewish communities, emphasizing the obligation to denounce attacks on fellow citizens. Tesla Inc. shareholders joined the chorus of disapproval, with calls for Musk's suspension from his role as CEO.

Government contracts held by Musk's companies, including SpaceX, added complexity to the situation. Advertisers like IBM, Oracle, and Comcast's Xfinity, revealed by a Media Matters report to be appearing next to pro-Nazi content on X, swiftly withdrew their ads. The European Commission, Lions Gate Entertainment Corp., Walt Disney Co., Paramount Global, and Warner Bros. Discovery Inc. also suspended advertising on the platform.

The fallout extended beyond national boundaries, reflecting a collective industry response to the gravity of the situation, as corporations sought to distance themselves from the controversy surrounding X and its influential owner.