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UPI transactions leaps to additional 33 per cent at retail stores: Report

UPI transactions leaps to additional 33 per cent at retail stores: Report

UPI transactions in semi-urban and rural areas have surged by 33% this year, reflecting growing digital payment adoption, according to a report by branchless banking network PayNearby. The report, titled Retail-O-Nomics, analyzed data from over 10 lakh small retailers, including kirana and mobile recharge stores, across rural India, comparing January-November 2024 with the same period in 2023.

Insurance policy transactions saw a remarkable 127% rise in volume, with a 96% growth in new customer adoption, highlighting the increasing role of digital retail in expanding insurance penetration in underserved areas.

Credit products, including business loans, gold loans, personal loans, and revolving credit, recorded a staggering 297% increase in volume, indicating rising grassroots awareness and demand for financial solutions.

However, micro ATM and Aadhaar Enabled Payment Systems (AePS) cash withdrawals declined slightly, with the average withdrawal amount dropping from ?2,624 in 2023 to ?2,482 in 2024. Notably, AePS withdrawals spiked by 35-45% during DBT disbursements under schemes like PM Kisan Yojana.

Jammu and Kashmir witnessed exceptional growth in cash withdrawals, with a 58% increase in value and 74% in volume.

“Equipping local retailers with diverse tools enables financial access and drives economic progress at the grassroots,” said Anand Kumar Bajaj, Founder and CEO of PayNearby.

UPI transactions leaps to additional 33 per cent at retail stores: Report

UPI transactions leaps to additional 33 per cent at retail stores: Report
UPI transactions in semi-urban and rural areas have surged by 33% this year, reflecting growing digital payment adoption, according to a report by branchless banking network PayNearby. The report, titled Retail-O-Nomics, analyzed data from over 10 lakh small retailers, including kirana and mobile recharge stores, across rural India, comparing January-November 2024 with the same period in 2023.

Insurance policy transactions saw a remarkable 127% rise in volume, with a 96% growth in new customer adoption, highlighting the increasing role of digital retail in expanding insurance penetration in underserved areas.

Credit products, including business loans, gold loans, personal loans, and revolving credit, recorded a staggering 297% increase in volume, indicating rising grassroots awareness and demand for financial solutions.

However, micro ATM and Aadhaar Enabled Payment Systems (AePS) cash withdrawals declined slightly, with the average withdrawal amount dropping from ?2,624 in 2023 to ?2,482 in 2024. Notably, AePS withdrawals spiked by 35-45% during DBT disbursements under schemes like PM Kisan Yojana.

Jammu and Kashmir witnessed exceptional growth in cash withdrawals, with a 58% increase in value and 74% in volume.

“Equipping local retailers with diverse tools enables financial access and drives economic progress at the grassroots,” said Anand Kumar Bajaj, Founder and CEO of PayNearby.

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