Vodafone Telecommunication's major player is reportedly planning to slash hundreds of jobs, mostly at its London-based headquarters, to cut costs in the global economic slowdown.
In November last year, the company said it will cut 1 billion euros ($1.08 billion) of costs by 2026. Its CEO Nick Read stepped down in 2022 end, was replaced by chief financial officer Margherita Della Valle for an interim period. The Financial Times reported that this will be the company's "biggest round of job cuts in five years". Vodafone employs about 104,000 people globally and 9,400 people in the UK.
He had said that cost savings measures would "be achieved through streamlining and simplification of the group". In a statement, Vodafone said it was reviewing its operating model, focusing on streamlining and simplifying the group.
"We will say more about the changes when we announce our third-quarter results on February 1," said the company. Earlier this week, the company agreed to sell its business in Hungary to a local IT company called 4iG and the Hungarian state for $1.82 billion.
Using social media to promote your business can be a powerful tool in the hands of a savvy marketing professional. Regardless of your company's size or industry, using the platform to your advantage can help improve your brand image and make it stand out from the crowd. The most important thing to keep in mind is to understand which social network your target audience uses, so you can focus your efforts on those that deliver the most bang for your buck. If you have a dedicated social media manager, you should have no trouble executing a multi-pronged social marketing plan.
The first step to social media success is to create a well-thought out content strategy. As with any campaign, the key is to find a balance between content and interaction, as it can be difficult to maintain a healthy relationship with the masses on a one-on-one basis. This means identifying and engaging with relevant influencers in your field is a good way to go.
Another requisite for effective social media marketing is the right tools for the job. While many people may dismiss social networks as unrelated to their work, you can make a measurable difference to your brand by installing useful apps to assist with your posting schedule. In addition, there are tools that allow you to monitor your social performance, including which posts perform better than others. These tools can be particularly useful when it comes to boosting engagement rates.
Having a social media presence on all of the major social networks is a must for brands looking to increase reach and brand awareness. While each platform is unique, Facebook, Twitter and Instagram have large audiences and provide a number of opportunities to engage with your target audience. For example, if your company is a B2B brand, you should be publishing content that relates to your niche. To increase engagement, you can run ads on each of these platforms to promote special offers and discounts.
Keeping a close eye on social media metrics is a must for any marketer, as it can inform you of trends in your audience's behavior. A social media engagement report can be helpful in this regard, as it enables you to identify the best platforms for your content and the most effective platforms to bypass. One of the best features of these social platforms is the ability to interact with your audience in real-time. Getting in the habit of responding to comments and questions quickly can be a huge win for your brand. Ultimately, it is the ability to engage with your audience that can be considered the holy grail of social marketing.
The most important part of any social media campaign is knowing when to be active and when not to be active. If you can't be bothered, you are not likely to see much of a return on your investment.
Samsung Galaxy Book 2 Pro 360 with Snapdragon 8cx Gen 3 processor was unveiled by the South Korean tech giant on December 28. The new Galaxy Book 2 Pro 360 comes with major performance improvements with the new Gen 3 processor, an upgrade from a previously launched laptop with 12th Gen Intel processor. The company first unveiled the Intel-powered Galaxy Book2 Pro 360 back in February. The new model was recently announced in South Korea and will be released on January 16.
In an official release, Samsung has announced the company's premium laptop, the Galaxy Book 2 Pro 360 Qualcomm's Snapdragon 8cx Gen 3 processor. The mobile PC comes with enhanced speed and efficiency, along with a stylus and a 360-degree swivel display.
The new laptop from Samsung was unveiled in South Korea on December 28 and will be launched in the country on January 16. As of now, the upcoming Galaxy Book 2 Pro 360 will debut in a graphite color variant, while the launch price is fixed at KRW 1.89 million (nearly Rs. 1,24,200). As of now, the company has now announced the date for launching the product in global markets, including India.
Galaxy Book 2 Pro 360 with Snapdragon chipset specifications
Samsung's upcoming laptop with the new Snapdragon 8cx Gen 3 chipset is claimed to come with strong privacy features. The laptop will come in a 13.3-inch model and will be super light. The new Galaxy Book 2 Pro 360 will support an AMOLED display with the ability to flip around 360 degrees.
The laptop will run on Windows 11. The company claims that the Galaxy Book 2 Pro 360 with Snapdragon chipset comes with a better battery life of up to 35 hours of video playback on single charge.
Apart from these, other specifications of the laptop remain same as the previously launched Galaxy Book 2 Pro 360. The laptop, which comes along S Pen stylus, offers 5G and Wi-Fi 6E connectivity support.
Google-owned YouTube's creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs in the country in 2021, the company also announced that Courses, a new product to bring a richer learning experience for viewers and a new way to monetise for creators, would begin rolling out in beta in 2023.
"YouTube's creative ecosystem continues to power India's creator economy, supporting new jobs and opportunities across the length and breadth of the country," Today, billions of people consume the content powered by YouTube creators in India and the world over, according to the findings of the latest Oxford Economics study by YouTube. This has helped creators unlock monetisation opportunities, allowing many to convert their passions into sustainable careers.
The company said it will also support partners to achieve scale and efficiency in creating multilingual content.
Organisations need a way to empower their developers, so they need a layer of application programming interfaces of APIs
It’s been well-established that Gen Z, those between the ages of 18 and 24, are “digital natives”. Their lives are driven by tech and they have a low tolerance for user experiences that don’t live up to their expectations of performance and speed.
But real-time isn’t just being demanded by a demographic slice of India’s population. It’s a necessity across the board. Winning organisations take data, process it, and use it to deliver an instantaneous experience to the customer – whether that customer is an internal logistics manager, warehouse worker, or a 20-something posting on social media.
Think about an organisation where, at each moment, a recommendation engine is talking to every part of the business—sharing immediate data on live sales and inventory, the purchasing pipeline, and the context that impacts the business.
Organisations that rely on processing data in batches and depend on analysts to review dashboards cannot deliver data-driven actions when it matters most—and they will be left behind. Let’s take a look at what real-time data can do and how to activate it in every app, for all kinds of customers.
Consumers love apps that meet them at the speed of life. Take Starbucks as an example. The Seattle-based coffee company’s app, with 31 million users, is the second most popular point-of-sale app, behind Apple Pay.
When a customer orders a drink via the Starbucks app, they expect it to be ready within minutes. They also expect real-time updates throughout the ordering process. And when a customer comes into a store, they get real-time recommendations, based on ordering preferences, past purchases, and even the season. Behind the scenes, Starbucks needs to ensure it has all the right ingredients, someone there to make the drink, an estimate of when the order will be ready for pickup, and the technology to communicate when the order is ready.
BlackBuck has developed a digital freight and fleet management platform that simplifies the process of booking freight loads, providing shippers of all sizes instantaneous access to the right truck, at the right time, for the right price.
Starbucks, Blackbuck, and so many other enterprises can’t deliver these experiences—or reap the rewards they offer—without the right technology.
The term “real-time” has been around for years. “Reactive apps” were promoted as the next big thing in the early 2000s. But the technology wasn’t there yet.
Today we have the right technology stack to enable every app to meet every customer with a real-time action. It’s not magic anymore. So, how can organizations go about building the right foundation to do this?
First of all, it’s critical to have a database that’s optimized for customer context and instant access to data. It’s how you take advantage of your real-time data “at rest.” NoSQL databases are optimized for modern data applications that require large data volume, low latency, and flexible data models (“NoSQL” stands for “not only SQL,” which means these databases can store and retrieve data using a variety of languages).
Invented by Facebook in 2007, Apache Cassandra is an obvious choice, with its high throughput and ability to support apps that are globally distributed and always on.
Secondly, customer behaviours and actions need to become visible and available to all applications across an organization. This is where streaming technology comes in. A best-of-breed streaming system should not only pass events along from one service to another but store them in a way that keeps their value for future usage. The system also needs to scale to manage tons of data and millions of messages per second.
Apache Pulsar is an advanced, open-source streaming and messaging technology that’s ideal for handling real-time data. It was built for the high throughput and scalability that many data-driven applications require.
And, finally, organisations need a way to empower their developers to make the most of real-time data. They need a layer of APIs (application programming interfaces) that lets them build apps with freedom of choice and without operational distractions. Stargate, for example, is an open-source data API layer that sits between applications and the database, and offers a variety of endpoints for developers to build with.
We’ve thought a lot about these components at DataStax as we’ve built the real-time open data stack that just works. When enterprises can activate data in real-time, applications keep improving, more value is delivered, faster, and amazing experiences are delivered to customers—whether they are workers getting up-to-the-minute inventory information, or Gen Zers posting a new dance video on Josh.
(Author Chet Kapoor is Chairman & CEO, DataStax)
After firing about two-thirds of the micro-blogging platform's 7,500 employees in only three weeks after his take over, Twitter CEO Elon Musk said that the company is done with layoffs and is hiring again.
At a meeting with employees, Musk also claimed that Twitter is now actively hiring for positions in engineering and sales, reports The Verge. He also asked the staffers to recommend potential candidates.
The micro-blogging platform does not currently have any open positions advertised on its website, and Musk did not name the specific engineering or sales posts for which the company was seeking. "In terms of critical hires, I would say people who are great at writing software are the highest priority," the report quoted Musk as saying.
According to the CEO, there are "no plans" to have the company's headquarters in Texas, as he did with Tesla, although it would make sense to have "dual-headquartered" offices in Texas and California.
"If we want to move the headquarters to Texas I think it would play into the idea that Twitter has gone from being left-wing to right-wing, which is not the case," Musk told employees. "This is not a right-wing takeover of Twitter. It is a moderate-wing takeover of Twitter," he added.
In a first of its kind, India successfully placed three satellites into orbit on a rocket completely developed by a four year- old startup, marking the entry of the private sector into space activities, currently dominated by the state-run behemoth ISRO. Skyroot Aerospace-designed Vikram-S, named in a befitting tribute to the father of the country's space programme Vikram Sarabhai, tasted success in its maiden mission. Skyroot Aerospace become the first privately held company in India after the space sector was opened for private players by the Centre in 2020.
"We are happy to announce the successful completion of Mission Prarambh, The Beginning, by Skyroot aerospace," a smiling Pawan Goenka, Chairman of the country's space regulator, Indian National Space Promotion and Authorisation Centre (INSPACe), said from ISRO's Mission Control Center here.
The rocket achieved an altitude of 89.5 km and a range of 121.2 km, "exactly what was planned by Skyroot Aerospace," he said. The rocket "worked as planned" and Skyroot Aerospace has demonstrated various capabilities of sub-systems that will go into the orbital launch vehicle, he added.
This mission is considered to be a significant milestone for Skyroot Aerospace as it would help test and validate the majority of the technologies in the Vikram series of orbital class space launch vehicles, including many sub-systems and technologies that would be tested before lift-off and post-lift-off phases of the launch.
Abhijit Bose, Head of India, WhatsApp and Rajiv Aggarwal, Director of Public Policy, Meta India -- have resigned, Shivnath Thukral, Director of WhatsApp Public Policy, India has been appointed as Director, Public Policy, Meta India (across Facebook, Instagram, and WhatsApp in India), replacing Aggarwal who joined Meta last year from Uber.
"I want to thank Abhijit Bose for his tremendous contributions as our first Head of WhatsApp in India. His entrepreneurial drive helped our team deliver new services that have benefited millions of people and businesses," Will Cathcart, Head of WhatsApp, said in a statement.
"There is so much more WhatsApp can do for India and we're excited to continue helping advance India's digital transformation," Cathcart added. In a LinkedIn post, Bose said that it "has been a tough week for all of our team at WhatsApp as we had to say Goodbyes to many amazing teammates last week".
"It's been 4 years since I joined as WhatsApp's first Country Head in India, After a small break, I plan to rejoin the entrepreneurial world; you'll see announcements on that shortly," Bose wrote. Earlier this month, Ajit Mohan, head of Meta in India, left the social network to join rival Snap, the parent company of Snapchat, as lead of the company's Asia-Pacific business.
Cathcart said that Aggarwal has decided to step down from his role at Meta to pursue another opportunity. "Over the last year, he has played an important role in leading our policy-led initiatives in areas such as user-safety, privacy and scaling up programs like GOAL to drive digital inclusion in the country," he added.
Thukral, the new Director, Public Policy for Meta in India, has been with the Public Policy team since 2017. In his new role, Thukral will define and lead important policy development initiatives across apps -- Facebook, Instagram and WhatsApp -- in India, the company confirmed.
"We remain committed to our users in India and will continue to contribute meaningfully to the regulatory process that will enable everyone to harness the full potential of India's digital economy," said Manish Chopra, Director, Partnerships, India - Meta.
The company said these top-level resignations in India "are completely unrelated to the recent news cycles". Meta last week sacked more than 11,000 employees, or 13 per cent of its workforce, in one of the worst tech lay-offs that hit various teams in India.
The 5G rollout may help classrooms gain tools for improved learning
A recent poll found that India is now the biggest market for online education after only the United States. Robust connections throughout the nation are required to enable equitable access for everyone. The 5G can open up new paths for learning and engagement in the education sector.
With the arrival of 5G technology, many different industries will be able to reach levels of innovation and productivity. Prime Minister Narendra Modi recently said that the newly-introduced 5G services will completely change the country’s education system. The power of 5G is being combined with that of other developing technologies like artificial intelligence and machine learning to reshape the educational tools and institutions of the future. It improves the efficiency of the learning process by allowing us to tailor our educational experiences to our own needs.
A good illustration of this is the ability of AI-based learning systems to tailor their offerings to each learner. Furthermore, AI technology may be leveraged to provide more engaging and dynamic learning experiences. Some AI-based instructional games, for instance, may make picking up new information a lot of fun. In addition, AI may be utilized to evaluate the learning progress and provide feedback in real-time.
Technology is a potent instrument for enhancing the learning process. When utilised appropriately, it may engage students, save time, increase communication, and give a more global viewpoint. There are an infinite number of ways in which technology may be utilised in the classroom, and its benefits are enormous. Going forward, we are preparing for a curriculum powered by modern technology.
Technology in education offers teachers new methods for presenting information and engaging students in learning. Traditional teaching materials can be supplemented or replaced by online resources such as digital textbooks and instructional videos. Additionally, instructors may employ technology to provide interesting and interactive lessons.
Opportunities for the use of robots in the classroom are expanding because of the advent of 5G technology. For real-time robot control, this wireless standard’s high-speed, low-latency connection is a must-have. Also, VR will transform education by giving students access to realistic, immersive, hands-on experiences that would be difficult or impossible to replicate in a traditional classroom setting.
As part of the Mission Schools of Excellence project, the Prime Minister also announced that the state government will build 50,000 new classrooms and convert around one lakh existing classrooms in government-run schools into smart classrooms using 5G technology. Students will be given an early head start on preparing for competitive examinations and be taught talents like design and robotics as part of this initiative.
In addition, many online applications for exam preparation provide diagnostic tools that can identify students’ strengths and weaknesses. Finally, students may use internet tools to keep tabs on their own development and get constructive feedback on how they are doing.
The 5G will unquestionably usher in a brand-new age of connectivity and speed in India’s academic sector. It is anticipated that the introduction of 5G services in India would significantly improve the educational experience for pupils. With the advent of 5G, classrooms will be able to provide pupils with more dynamic and interesting lessons. It will also assist in improving education by allowing schools to provide children with more individualised and adaptable learning opportunities. As a result, 5G will make higher education more affordable and available to more people. Educational institutions will rapidly adopt VR and AR software and resources. In addition, the 5G will provide new options for remote teamwork and distance learning.
Twitter sacked half of its 7,500-strong staff on Friday as new owner Elon Musk launched his major overhaul of the troubled company just a week after his blockbuster takeover.
An internal document seen by AFP said "roughly 50 percent" of employees were impacted and would be denied access to company computers and email on an immediate basis.
Workers around the world were shown the door and took to Twitter to vent their frustration or disbelief and say goodbye to one of Silicon Valley's most iconic companies.
However, the sacking continues unabetted in Twitter Inc.
World richest person Elon Musk has directed Twitter Inc's teams to find up to $1 billion in annual infrastructure cost savings, according to two sources familiar with the matter and an internal Slack message reviewed by Reuters, raising concerns that Twitter could go down during high-traffic events like the U.S. midterm elections.
The company is aiming to find between $1.5 million and $3 million a day in savings from servers and cloud services, said the Slack message, which referred to the project as "Deep Cuts Plan."
Twitter is currently losing about $3 million a day "with all spending and revenue considered," according to an internal document reviewed by Reuters.
"In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday," said the email from Twitter's new boss.