Nazaila Sawhney’s Latest Collection: Individualistic and Fresh

by May 5, 2018 0 comments

Nazaila Sawhney's Latest CollectionFashion designer, Nazaila Sawhney, born in Afganistan, talked to Team Viva about her new collection – the story behind it and the innovation to adapt to change in times, as well.

Designer Nazila Sawhney creates vintage, ethnic Afghan-inspired looks with a contemporary edge, keeping her heritage alive while being in tune with today’s demanding trends. The Afghan-born Canadian fashion designer operates from her design studio in the USA.  She believes in uniqueness and luxury of her outfits and the need to be wearable and comfortable.

Her latest collection took inspiration from the National Geographic magazine’s cover photo in 1985 that featured a young Afghan refugee girl. However, the photographer under the circumstances did not get her name. Therefore, she was referred as the “green eyed Afghan girl.” Known to millions, no one knew her name until recently. Sawhney said, “Her eyes shook the world and as a result Afghanistan was put on the map, awareness on the war spread and thousands of other refugee kids received funding This collection, an ode to Sherbet Gul, is titled Cover Girl-A Story. I try to spread awareness about my homeland Afghanistan and it’s people through my designs.” So there were a lot of eye motifs, prints and embroidery. “I have used original Afghan embroidery and mixed it with fresh eye motif prints in fine crepes, silks and cottons.” Although mirror work is commonly used in Afghan embroidery, her intention is to present it in a contemporary fashion.

Sawhney is aware of  changing demands of her consumers and often innovates accordingly. “My collection is intended to tell a story, using authentic embroidery but with a more modern approach in line with today’s demands.”

Asked how has fashion in Afghanistan evolved over the years, she told us, “Afghan clothes have not evolved much. Fashion is not a priority  in that country given the circumstances. My vision is to give the Indian audience a taste of Afghan clothes with an individualistic and fresh take on it.”

Writer: Team Viva

Courtesy: The Pioneer

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