Ramola Bachchan is offering a readymade platform to young and creative entrepreneurs to showcase their talent.
Socialite Ramola Bachchan has always stayed away from the predictable. So though she has an unparalleled style sensibility, she has never hopped onto to prevalent fashion bandwagons and instead created one that has her signature and promotes new talent. Her Runway Rising series has been on for some time but this year’s day-long fashion exhibit focussed on creativity in any kind of design, be it beauty, wellness, precious and destination travel jewellery, accessories, gifting and home decor.
More than a 100 fashion and lifestyle brands displayed their eclectic collection. “We launched Runway Rising about six years ago when I decided to move to India from London. I was amazed and impressed with the entrepreneurship of the younger generation here. They were not scared of doing something independent and creative. I thought it would be a useful platform for young people to put up an exhibition like this to market and sell their original ideas and products,” Ramola told us. She hand-picks the designers who are innovative and whose products are market-friendly.
When we asked her about how the launchpad formula helps, she said, “Participants look for sales, inquiries and an opportunity to network. Our objective is to act as a springboard to help them develop their brands by connecting them with high-quality clients.”
For her, style is about being comfortable in the way one carries oneself. “What you wear is important as times change. Women dress for women. They like it when other women appreciate their attire.”
One style tip she offered was less is good when it comes to accessories. “If I wear a heavy pair of earrings, then I make sure that I don’t wear a necklace with it. And when I am walking down for an Indian event, I make sure to wear something with Indian accents if not a sari. On other occasions, I love to wear Western.”
Designer Surbhi Soni, who had exhibited her designer sarees, said, “I have hand-painted them and tried to use floral prints which never go old, enhance every body type and add a texture to the look. It is perfect for every occasion.”
Writer: Divya Giri
Courtesy: The Pioneer