The Kingdom of Morocco expressed its interest in increasing the number of Indian tourists by next year. It will soon be launching its first tourism office in the capital.
The Minister of Tourism, Air Transport, Handicraft and Social Economy of the Kingdom of Morocco, Mohammed Sajid, informed that the country currently has a footfall of 15,000 Indian tourists and is aiming to touch the 40,000 mark by 2019. The number of tourist arrivals is a small percentage of the total tourism arrivals in the country but given the potential of the outbound tourism market of India, the country is strengthening its presence in the India.
The Moroccan National Tourist Office (MNTO) in New Delhi would be the first in South Asia and the second in Asia, with Beijing being their first office in the continent. The kingdom operates 17 tourist offices globally.
Sajid said, “India is a very big country. However, there were low numbers of foreign tourists from India to Morocco in recent years. We have a lot of similarities with India in terms of culture and development. Both countries have a very diverse tourist sector that is rooted in their civilisations. We can also learn a lot from each other’s tourism sector as it is a very strategic sector that can create jobs.” The minister stressed that Morocco is keen to enhance its cooperation with India in the tourism sector, in harmony with its new orientation towards emerging as a preferred destination outside the traditional Asian tourist market. He added, “We are also going to sign an agreement on air transport with Air India.”
The tourism minister believes that the Delhi office would help the destination in understanding the demands and requirements of the Indian tourists. It will also serve as a forum for planning various strategic promotional and awareness programs to tap the robust tourism sector in India and the dissemination of important information to the various stakeholders of the tourism sector.
The Moroccan-Indian relations are getting stronger, as Morocco prepares to implement several measures to welcome more Indian tourists in 2019. Tourism remains a vital pillar of the Moroccan economy and the country’s second biggest employer after agriculture, while India is the fastest growing outbound market after China with UNWTO predicting 50 million travelers by 2020. With rising personal income levels, changing lifestyles, a huge middle class which has an aspiration to travel, the availability of low-cost airfares and diverse travel packages, India is rapidly becoming one of the fastest growing outbound travel markets in the world. Indian tourists are among the world’s highest-spending globetrotters. Their spending power has been estimated to be four times that of the Chinese and Japanese which justifies the need for a planned strategic campaign for Morocco in India.
Writer: Team Viva
Courtesy: The Pioneer