Political Consulting

Political Consulting


The quest of power to establish superiority is a common trait of human race. Hence throughout history, politicians have always needed advice, whether formal or informal. Cicero, Roman author (106 BC – 43 BC), was probably one of the earliest advisers to politicians.

Three major events have signaled the beginning of the modern era. The first was the nomination of John F. Kennedy for President in 1960.  Kennedy was able to become the Presidential nominee without an extensive amount of help from his party’s consultants.  He hired his own range of consultants who were loyal to him and independent of the party. This was the beginning of the decline of the importance of parties, especially as in their consulting role. It was at this time that candidates became aware that they could build their own networks and organizations and still be successful.

The second event was campaign finance reform. Because of the reforms, candidates had to broaden the base of donors who would give smaller contribution amounts. Thus the need for fundraising consultants was created and only continued to grow as money gained greater importance in campaigns.

The third event involved communication technology.  In fact, changes in communication technology have spawned an entire host of political consulting specialties. The specific technologies that have had the greatest impact are computers, the Internet (including blogging), and the ability to easily record and distribute video technology. Each of these areas requires an expertise that a layman is not equipped to provide to a candidate. Therefore there has been a rise in the demand for consultants who have expertise in gathering, storing, and collecting such related communication data.

Political consultants have always had a place in politics. Beginning with the battle over the ratification of the Constitution and the first contested Presidential election to today’s political world, political consultants have been making an impact on elections whether in the form of volunteer consultants, political parties’ organization and outreach, or independent professional consultants. As new technologies developed and continue to develop, so has the need for new specialties.  However, the goal and basic methodology has remained the same. It appears one thing is clear: as long as politicians have to compete in free elections, they will require assistance from political consultants who will advice them on how to run a successful campaign.


Concerning political consulting organizations, The International Association of Political Consultants (IAPC)  formed in 1968 when Michael Bongrand of France and Joseph Napolitan of the United States invited a handful of veteran political campaign managers from fifteen countries to meet in Paris. Membership has since risen to over one hundred members ( The European Association of Political Consultants (EAPC), which currently has sixty-eight members, formed in 1996 in Vienna and the Latin American Association of Political Consultants formed in 1996 in Buenos Aires ( and  There has also been the formation of the Asia Pacific Association of Political Consultants as well as the Argentinean Association of Political Marketing providing further evidence of the internationalization of political consulting.

The Global Consultancy Project surveyed the professional attitudes and role definitions of 502 external political consultants, party managers, and political party staff members who were involved in campaign and communication planning in forty countries. The survey was conducted between January 1998 and August 1999.  The survey found that 57% of all US consultants have worked overseas, mostly in Latin America and Western European nations, but also on every other continent in the world. The study also found that one-third of the interviewed party managers and external political consultants outside the United States have cooperated with a US consultant in the recent years. It is also pointed out that although American consultants work in greater number of countries than their international counterparts, many non-US consultants are building impressive client lists outside of their home countries. Western European firms are also offering consulting services world wide. The survey found that forty percent of the East and Central European respondents have recently cooperated with a US consultant, while fifty-two percent report cooperation with Western European consultants. While US consulting techniques and experience are looked to the most, other countries, especially Western European countries, are important international actors as well.

Presentation – Opinion Express Political Consulting Services ( OEPCS )

OEPCS is a Political Consulting firm that specializes in designing and implementing election campaigns. Our director, Mr. Prashant Tewari, is one of the most highly-experienced, highly-qualified political consultants in Asia and Africa.

Besides coordinating on the technical side of election campaigns, we also offer a range of services providing support for parties and candidates. These include individual on-line consultation, training for campaign teams and members via courses and conferences, help in producing campaign material, the setting up of work teams and so on.

Election campaigns are complex processes and losing an election can be very costly. All candidates should consider joining the long list of successful Presidents, Prime Ministers, Governors, Mayors and Members of Parliament who have placed their faith in us to help them achieve their goals.


The main difficulty at the heart of most campaigns is the unraveling or breaking up of the strategy. Often the canvasser has one strategy, the advertising agency has another, while the candidate’s close advisers have several more. When there are no common criteria, there are many strategies. When there are many strategies, there is no strategy.

We create and put the campaign strategy in place. Nothing comes between our strategy and its implementation. We are specialists in running election campaigns. We carry out the entire process of campaign production; studies on voter intentions, strategy and political communications. Our team specializes in translating election strategy into campaign products. Our team specializes in producing election-winning campaign materials. None of the members of our team will ever be remembered for winning advertising awards, although we are proud to be most effective when it comes to winning elections.


A complete menu for political parties, candidates and heads of government…

Our firm offers an almost endless list of services for carrying out campaign elections, crisis management and government marketing. This is possible because we bring together the greatest experience and highest qualifications among our managers with a team that specializes in political marketing and campaign techniques. We are a large, political communications agency which works with a political logic to achieve political ends. Our products are neither flashy nor filled with special effects. They make an impact, are efficient and give results. 

  • Campaign strategy
  • Electorate analysis
  • Electorate segmentation
  • Analysis of qualitative and quantitative surveys and of existing election information
  • Building the campaign message
  • Candidate speeches
  • Candidate’s image
  • Presentation techniques
  • Media Training
  • Creative campaign writing
  • Graphic design for the campaign
  • Candidate’s campaign picture
  • Logo, Slogan, Jingle
  • Press ads
  • Free Media, handling the press
  • Television production
  • Television commercials
  • Radio commercials
  • Media planning
  • Government program, program summary, emergency plan *
  • Design and administration of the campaign website
  • Running the  “war room” and tactical campaign follow-up
  • Training for the campaign team and party supporters
  • Handling of campaign timing
  • General campaign management
  • Writing, design and production of printed material. Posters, flyers, brochures, leaflets.
  • Direct Marketing: mailing, canvassing, telemarketing. Direct contact with voters.
  • Training in use of election campaign software
  • Crisis management
  • On Line consulting
  • Public and government marketing

 Crisis management during an election campaign.

Handling a crisis during a campaign generally means two things. One is that our candidate is doing terribly badly and we are short of time. Something similar to a world championship boxer who reaches the last round punch-drunk and reeling under his opponents blows. 

In this kind of situation, we have no time to carry out detailed studies of the electorate in order to plan campaign stages in which a whole spectrum of different voters are brought on board step by step. We have to play against time and against the negative impression our candidate has built up for himself. In this event, we have to engage in fancy tactics, because the time for elaborate strategies is over.

How do we carry out these fancy tactics? We try to do the following: 

  1. Knock over the playing board, that is, upsetting the positions taken up until then by our candidate and our opponent and which have led us to the verge of defeat.
  2. Make a sudden, shocking change in our candidate’s image, to make everyone sit up and take notice.
  3. Bring about a negative change in the opponent’s image, trying to make him make mistakes. In a crisis situation, our opponent’s mistakes are much more powerful vehicles for raising our candidate’s standing than his own positive actions. By no means does this involve mud-slinging as this would, on the contrary, strengthen our opponent’s position.
  4. Count on extreme social groups: public opinion leaders, the politically uninformed and the uncommitted. Either for personal motives on the one hand or lack of interest or information on the other, these are the easiest groups to recruit in the heat of the campaign. We must have access to the press, to be able to reach those who dictate public opinion. Set in motion a day-by-day, tactical “war-room”. We must also have enough television air-time, to reach the uninformed. Bear in mind that, just two to three weeks before the elections there will still be at least a quarter of the electoral roll which has not decided how it is going to vote. These votes, belonging to uninformed people, are generally enough to turn an election, but they have a problem, they normally vote for the one who looks like he is going to win and that is not our particular case. That is why in an election crisis management situation, we have to create a fifth effect.
  5. We should create a sensation of power; we should, by various means, create the effect of having turned events upside down; that what people took for granted a week before is no longer certain.
  6. All of these effects are common practice in election campaign crisis management. For things to work there must be perfect harmony between the client and the consultant because, when the election is all but lost, there is no time to argue the specialist’s tactical options. Besides, crisis management is far more costly, because it generates much higher levels of stress and because the consultant’s professional reputation can suffer collateral damage along with the candidate who is in dire straits
  7. Why do we perform crisis management then? Because for a consultant they are, by far, the campaigns which offer the greatest incentives to win.

Human Resource

RAI SINGH has exemplary bureaucratic career, he was Selected for the Indian Foreign Service, but opted for the IAS. Allotted to U.P. Cadre of IAS in 1972 / Retired in June 2003 as Chairman, State Administrative Tribunal and Vigilance Commission, Up in the Super Time scale of IAS, in the rank of Chief Secretary.

Served Government of Uttar Pradesh and Government of India in different capacities, such as SDM Dehradun, District Magistrate in Chamoli, Jalaun and Pilibhit, Divisional Commissioner, Registrar of Cooperative Societies, Secretary of different department, Member Board of Revenue, CMD of Sugar Corporation, COE & DG of National Cooperative Union of India, Director Agriculture, Director of State Police Ministry of Home Affairs – Government of India etc.

During President’s rule in Uttar Pradesh, served as Secretary (Advisor) to three Governors namely Shri Moti Lal Vora, Shri Mohamed Shafi Qureshi and Shri Romesh Bhandari.

He has graced several international organisation like ILO – Geneva, CICOPA, ICA, AGITCOOP.

Post retirement, Rai Singh has contested Lok Sabha elections on Congress i ticket, graced key organizational position in PCC and AICC.

Prashant Tewari B.Com, MPA and MBA from top Universities has tremendous work exposure in both the public and private sector. Mr. Tewari is the founder of OPINION EXPRESS GROUP and various other business entities in India and abroad. He is working closely with leading investors from the US, and the Middle East in Media, Energy, Education and Real Estate Development. Prashant Tewari is extremely active in politics, he has advised former Prime Ministers of India and Mauritius on critical governance issues. The concepts of e-governance and community development are his core specialty subjects wherein his role is applauded throughout the world.

Dr Rahul Misra is a seasoned academician, researcher, consultant and entrepreneur having fifteen years of teaching and consultancy experience both in India and abroad. He is qualified as an accountant in INDIA, the UK and USA. He is a Commerce Graduate from India, Fellow from the Institute of Business Administration, UK and American Academy of Financial Management, USA. Dr. Misra is having a keen interest in the field of forensic accounting, financial engineering and equity research. He has written numerous articles and is presently writing two books in Financial Accounting and Economic Crime. 

Business Opportunity

Be our representative in your country:

If you know the local political elite personally, if you are dynamic and have a great capacity for organization, we are interested in you joining our team.

Build our local agenda…

At Opinion Express Political Consulting Services ( OEPCS ) we know how to work as a team. We value the work of our collaborators and we offer the best incentives for them to stay with us.

Building agendas in each country is a tough task that needs time and constant attention. To work with the media, organize events, offer our services to candidates, and draw up consulting agreements, takes long hours of local work.

To take care of these jobs we need the best people. Those people who, thanks to their training and experience, have professional recognition, direct, personal links with their country’s political elite and who are dynamic, efficient and not willing to be underpaid for doing a specialized job. 

You can be our representative in your Country or State. Send us a contact message or a résumé. We will get back to you shortly and we hope you will join our team 

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